Manager, Marketing & Business Intelligence

Allen & Gerritsen; Boston (MA); On-site; USD 110,000 - 170,000; Full time

Job summary

Allen & Gerritsen in Boston, MA is seeking a Manager in Measurement & Analytics to lead data-driven marketing insights for multi-channel campaigns. You will guide analysts, design analyses across broadcast to online channels, and mentor junior team members to deliver measurable improvements for clients.

The role emphasizes in-market testing, performance management, and cross-functional collaboration with internal teams and clients.

Qualifications

• Bachelor's degree in Business, Finance, Statistics, Mathematics, Economics, or Marketing.
• 4-6 years of professional experience in direct marketing, online marketing, advertising, or consulting.
• Intellectually curious, creative thinker and effective problem-solver.
• Strong quantitative and qualitative analysis and data interpretation skills.
• Excellent verbal and written communication and client-facing experience.
• Experience leading teams and developing process documentation.

Responsibilities

• Lead analytic services for clients and internal teams.
• Design analyses for marketing channels (broadcast, online, search, etc.).
• Train and lead junior members on holistic dashboards based on data best practices.
• Design and interpret in-market tests and provide future recommendations.
• Guide QA of measurement solutions with technical resources.
• Build and evolve measurement and analysis plans.
• Lead client reporting discussions and present findings.
• Document processes and propose improvements.
• Provide data consolidation and validation guidance to junior staff.

Skills

Direct marketing

Online marketing

Advertising

Consulting

Data interpretation

Communication skills

Education

Bachelor's degree in Business/Marketing/Statistics

Master's degree a plus

Tools

Google Analytics

Google Ads

GCM (Campaign Manager)

Google Tag Manager

Looker Studio / Tableau / Power BI

BigQuery / Snowflake

Alteryx

Job description

At A&G, we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands, businesses, and communities, and we are driven by insights, imagination, and tireless collaboration. We exist to help brands be Unignorable.

As a Manager within the Measurement & Analytics practice at A&G you will provide mid-level leadership of data & analytic services in support of our clients' marketing efforts to make their programs smarter and more impactful. You will maximize our clients' return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management. From acquisition, to retention, to winback, you will transform multi-channel data into actionable integrated marketing intelligence, while building cross-functional partnerships internally & with clients.

Craftsmanship

Continuously elevate the quality of our insights to amplify client business outcomes, drive exceptional agency output, and deliver an outstanding client experience.

• Take a lead role in analytic services to both a&g's clients and internal teams
• Design and conduct analyses in support of marketing initiatives encompassing a variety of channels (e.g. broadcast, out of home, website, online advertising, email, search); continue to evolve these forward
• Train & lead junior team members in designing holistic dashboards based on data best practices and with the client audience needs factored into format
• Design and interpret the results of in-market tests, and make future recommendations in response
• Partner with technical resources to guide and QA the implementation of measurement solutions
• Build and evolve comprehensive measurement and analysis plans
• Lead client reporting conversations
• Documentation relating to existing processes and suggestion / presentations for improving those processes
• Data consolidation and validation - guidance to junior team members in how to navigate data challenges

Curiosity

Proactively explore the evolving media & measurement landscape to make our contributions to client relationships and the final work stronger. Consistently go the extra mile to uncover the most robust data-driven stories we can tell.

• Continue to expand fluency in relevant interactive technologies
• Integrated analysis of client business outcomes as a result of our paid + earned efforts as well as other influential audience touchpoints
• Lead creation and completion of Multivariate and A/B testing documents (e.g., hypothesis creation, identifying success metrics, definition of technical specifications) and post test analysis.
• Proactively identify new opportunities to advance media & measurement strategy to keep A&G at the industry forefront

Creativity

A problem solver to the core, you'll constantly seek new approaches to meeting our client's measurement needs.

• Work across cross functional mid-level leadership team to identify & execute opportunities for optimization of marketing campaigns and provide recommendations to improve program performance
• Maintain an out of the box lens on insights and corresponding recommendations, and lead by example as well as mentoring junior team members to build those skills as well
• Don't take "no" for an answer; keep digging until you find a sufficient client solution
• Approach all client interactions as an opportunity to strategize and advance the business
• Integrate media and creative perspective into your data storytelling and continue to master these strategies proactively without needing to always consult other teams

Culture

Be an A&G ambassador by championing culture, collaboration, A&G work and adhering to processes.

• Uphold and support A&G policies and practices-including PTO, wellness initiatives, and performance review processes.
• Help balance client needs with internal culture, recognizing that strong contributions to team health and agency culture are essential to great work.
• Constantly maintain trust and foster collaboration by bringing enthusiasm for our clients, their business challenges, and the primary brand of A&G analytics.
• Actively engage in shared learning forums, team meetings, and agency events to stay connected and contribute to our thriving creative community.
• Effective and persuasive presentations (verbal and written) for project teams and business leaders
• Mentor junior team members and model for them A&G's core values

What You Bring:

• Bachelor's degree in Business, Finance, Statistics, Mathematics, Economics, or Marketing; Master's a plus
• 4-6 years of professional experience in direct marketing, online marketing, advertising, or consulting. Agency experience is strongly preferred, especially in client-facing settings.
• Intellectually curious and a creative thinker and effective problem-solver
• Strong quantitative and qualitative skills with proven data interpretation abilities
• Working knowledge of statistical modeling techniques, including but not limited to regression, correlation analysis, t-tests, is a plus.
• Excellent verbal and written communication skills, with the ability to prepare clear and concise client-ready documents
• Strong interpersonal and leadership skills, with the ability to foster effective collaboration and ways of working within a team environment.
• Previous people management experience is preferred, including experience developing process documentation and repeatable frameworks
• Demonstrated time management and project leadership skills
• Data cleaning expertise and ability to guide junior team members
• Expert in Google Suite (Gemini mastery a plus) and Microsoft PowerPoint, Word, Excel, etc.
• Proficiency/expertise with multiple digital analytics solutions (e.g. Funnel.io, Google Analytics, Google Ads and GCM, Google Tag Manager, Google Search Console, Meta/TikTok/LinkedIn/Reddit Ads Manager, SEMRush, Alteryx, etc.)
• Expertise querying large-scale advertising datasets using cloud data warehouses and data clean rooms (e.g., Google BigQuery, Ads Data Hub, AWS, Snowflake, etc.).
• Proficiency/expertise with multiple BI/data visualization tools (e.g. Tableau, PowerBI, Datorama, Looker Studio, etc.)
• First-party data integration experience a plus
• AI tool usage/development and modeling a strong plus

Why A&G?

• Join a vibrant team that values creativity, innovation, and making a positive impact.
• Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Restaurants, Retail, Food & Beverage, Higher Education, Economic Development and Clean Energy/Sustainability.
• Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work.
• Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact.
• Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world.

*A&G is not offering immigration sponsorship for this position now or in the future.*

A&G is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive its success.

A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.