Advanced Paid Search Media Specialist

Allen & Gerritsen; Boston (MA); On-site; USD 90,000 - 130,000; Full time

Job summary

Allen & Gerritsen seeks a Senior Paid Search Specialist to lead paid search campaigns across Google Ads, Bing and other spaces. You will collaborate with analytics and SEO teams to optimize client outcomes and drive measurable results.

The role emphasizes strategy, budgeting, testing, and mentoring internal teams. Join a dynamic, data-driven practice within a creative agency environment, working with diverse clients across industries and contributing to impactful brand work while advancing your

Qualifications

• Bachelor's degree in Advertising, Analytics, Marketing or related field.
• 3+ years of full-time paid search marketing experience.
• Ability to plan, execute and optimize search campaigns independently.
• Understanding of how search marketing fits into a go-to-market strategy.
• Strong communication and numerical skills.

Responsibilities

• Lead SEM strategy and campaign planning for multiple clients.
• Oversee keyword research, bidding, budgeting and ad copy testing.
• Manage campaigns across Google Ads, Bing/Microsoft Ads and other spaces.
• Mentor internal teams and coordinate with vendors as needed.
• Collaborate with analytics and SEO teams to optimize outcomes.
• Prepare media buying documents and client presentations.

Skills

Paid search

SEM

Campaign management

Budgeting

Education

Bachelor's degree in Advertising/Analytics

Tools

Google Ads

Bing Ads

Analytics

Job description

At A & G, we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands, businesses, and communities, and we are driven by insights, imagination, and tireless collaboration. We exist to help brands be Unignorable.

Do you geek out over paid search strategy? Are you a person who knows a lot, but realizes there is still so much more to learn? Do you jump at the chance to explore unknown territory & problem solve? Then we have just the role for you! We're looking for a seasoned search specialist to join our continuously expanding in-house Search practice under the leadership of our VP of Media.

As a Senior Paid Search Specialist, you will join a team of exceptionally talented media folks to be the primary point of contact for all things paid search. You will play a pivotal role in paid search campaign planning & execution, including keyword research, competitor research, budgeting & text ad copy creation. You will be responsible for managing, optimizing, and scaling paid search campaigns across Google Ads, Bing/Microsoft Ads and other emerging search spaces.

We work across several industries including financial services, tourism, consumer healthcare products and more. Your expertise will be critical in achieving our clients' campaign objectives & goals and we aim to exceed their expectations.

Key Responsibilities

• Work with key stakeholders and internal departments to assist in leading A & G's paid search practice
• Fully understand the SEM space, trends, and how to best apply to clients based on their goals
• Oversee strategic development of client search plans, optimize operations, and drive business results
• Manage and mentor internal teams, as well as outside/3rd party vendors as needed
• Strategically organise and optimize keyword & text ad portfolios to drive business results across clients
• Develop effective testing strategies to improve client performance
• Stay on top of beta tests and changes in policies
• Drive innovation and education on the search channels within the organization & externally to clients
• Both lead & assist on media plan development & client presentations
• Act as a primary point of contact for clients and liaison for internal department communication
• Work closely with the analytics team to evaluate performance or troubleshoot tagging & reporting
• Work closely with the SEO team to help the teams integrate & work together on client outcomes
• Prepare & maintain key media buying documents such as authorizations, insertion orders & flowcharts

What You Bring:

• Bachelor's degree in Advertising, Analytics, Marketing, Communication, Media, or equivalent relevant experience. Master's Degree in related field is a bonus.
• A minimum of 3 years of full-time paid search marketing experience (not via internships)
• The ability to independently plan, execute and optimize search marketing campaigns
• Relevant experience in Advertising, Marketing, Communication, Media in general and an understanding of how search marketing plays a role in a larger go to market strategy
• Examples of your work that you feel reflect your critical thinking or other differentiators; if group work, please specify your contributions
• Confident with mathematical skills and principles
• Refined communication skills, both verbal & written
• A positive attitude, an accountable work ethic, a friendly disposition, & a sense of humor

Beneficial Additional Qualifications:

• Paid search platform certifications or completed coursework within Google and/or Bing platforms
• SEO experience within Google and/or Bing platforms
• Self-starter & independent thinker
• Attention to detail, organization, effective time management, & the ability to prioritize workload with minimal supervision
• Joy in solving problems -- media moves quickly & sometimes we write the playbook
• Proficiency in Microsoft Office (Word, Excel, Powerpoint) and/or their Google product suite equivalents (Docs, Sheets, Slides)
• Strong interpersonal skills and/or a high EQ

Why A&G?

• Join a vibrant team that values creativity, innovation, and making a positive impact.
• Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Financial Services, Restaurants, Retail, Food & Beverage, Higher Education, Economic Development and Clean Energy/Sustainability.
• Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work.
• Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact.
• Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world.

If you're ready to take your career to the next level and contribute to transforming brands, businesses, and communities, we'd love to hear from you.

A & G is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive its success.

A & G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.