VP, Media Analytics & Insights — Data-Driven Strategy

UNAVAILABLE; Chicago (IL); On-site; USD 168,150 - 241,605; Full time

Benefits offered by this job

Medical coverage

401K

Flexible time off

Job summary

Publicis Media is seeking a Vice President, Media Analytics and Insights in Chicago. In this role, you will apply data-driven insights to enhance media planning and investment strategies. Responsibilities include overseeing media attribution roadmaps and managing client relationships. With 10+ years in media analytics preferred, the position demands critical thinking and strong communication skills. The role offers comprehensive benefits including medical coverage and flexible time off. Salary range is $168,150 - 241,605 annually.

Qualifications

• Minimum 10 years experience in media analytics, either agency or client side.
• Strong understanding of media buying and KPI development.
• Experience with statistical modeling and analytics tools is a plus.

Responsibilities

• Intersect consulting skills, data, advanced analytics, and marketing strategy.
• Deliver best-in-class media attribution roadmaps.
• Build relationships with stakeholders and drive data-driven decision making.

Skills

Client management

Data analytics

Media measurement tools

Project management

Critical thinking

Education

10+ years in media analytics

Tools

Google Analytics

MATLAB

Tableau

Job description

Publicis Media is seeking a Vice President, Media Analytics and Insights in Chicago. In this role, you will apply data-driven insights to enhance media planning and investment strategies. Responsibilities include overseeing media attribution roadmaps and managing client relationships. With 10+ years in media analytics preferred, the position demands critical thinking and strong communication skills. The role offers comprehensive benefits including medical coverage and flexible time off. Salary range is $168,150 - 241,605 annually.