Vice President, Media Analytics

UNAVAILABLE; Chicago (IL); On-site; USD 168,150 - 241,605; Full time

Benefits offered by this job

Medical coverage

401K

Flexible time off

Job summary

Publicis Media is seeking a Vice President, Media Analytics and Insights in Chicago. In this role, you will apply data-driven insights to enhance media planning and investment strategies. Responsibilities include overseeing media attribution roadmaps and managing client relationships. With 10+ years in media analytics preferred, the position demands critical thinking and strong communication skills. The role offers comprehensive benefits including medical coverage and flexible time off. Salary range is $168,150 - 241,605 annually.

Qualifications

• Minimum 10 years experience in media analytics, either agency or client side.
• Strong understanding of media buying and KPI development.
• Experience with statistical modeling and analytics tools is a plus.

Responsibilities

• Intersect consulting skills, data, advanced analytics, and marketing strategy.
• Deliver best-in-class media attribution roadmaps.
• Build relationships with stakeholders and drive data-driven decision making.

Skills

Client management

Data analytics

Media measurement tools

Project management

Critical thinking

Education

10+ years in media analytics

Tools

Google Analytics

MATLAB

Tableau

Job description

Job Description

The Vice President, Media Analytics and Insights is responsible for the application of data driven insights into the Publicis Media planning, investment and measurement process. Additionally, the role requires the candidate design and lead the implementation of modern measurement plans and roadmaps for Publicis Media clients. Analytics, Insights, Data, Technology and Innovation (DTAI) subject matter experts are a vital part of the client team. They function as expert technical points of escalation, analytical problem solvers and technical translators to internal account teams and clients. They provide ongoing strategic account direction/vision for technology, process and digital reporting/insights.

Responsibilities

• The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients’ business results
• Deliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attribution
• Manage client data ingestion for advanced attribution and modeling
• Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business
• Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
• Drive a culture of ‘always on’ data driven decision making that will institutionalize the use of consumer-driven analytics in media / marketing investment planning
• Grow product delivery and agency revenue organically by cross selling and up selling value add analytical products across client divisions, markets & categories
• Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to

Qualifications

• 10+ years’ experience in media analytics, at an agency, on client side, or some combination of the two
• Strong understanding and experience with media buying, KPI development and technology practices during campaign planning and execution
• Experience with media measurement tools including: 3rd party ad serving, syndicated research and web analytics, such as iSpot, Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Google Analytics , etc. is preferred, but not required
• Strong client management/consultative experience both presenting and resolving issues
• Extensive experience leading and managing marketing technology projects from ideation through installation
• Strong critical thinking and problem solving skills - demonstrated ability to mine data for relevant and actionable insights
• Advanced written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audience
• Demonstrated experience with programmatic audience buying concepts and execution
• Strong math and analytical skills
• Advanced MS Office skills (MS Word, Excel, PowerPoint)
• Experience with statistical modeling software (MATLAB, R, SAS, SPSS, Python) database tools (Amazon Web, SQL, MS Access, Excel PivotTables, MS Sql Server) and enterprise business intelligence tools such as Cognos, Business Objects, Tableau, or Datorama
• Very good understanding of traditional and digital media data
• Excellent project management skills
• Excellent organizational skills and attention to detail a must
• Excellent presentation and communication skills

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $168,150 - 241,605 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/21/26

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