VP, Marketing Science — Cross‑Channel Analytics Leader

Kantar Group; New York (NY); Hybrid; USD 129,000 - 215,000; Full time

Benefits offered by this job

Medical plans

Health Savings Account

Wellness Program

401k with match

Tuition Reimbursement

Commuter benefits

Unlimited PTO

Job summary

Kantar Group is seeking a Vice President, Marketing Science to lead the Media Team’s analytics and measurement function. You will design cross‑channel measurement frameworks to maximize media ROI and long‑term business impact, spanning digital, social, search, TV, streaming, and more.

You will build MMM and multi‑touch attribution, run rigorous tests, and deliver executive‑ready insights and ROI stories. The role combines strategic leadership with hands‑on analytic work and requires guiding a

Qualifications

• 15+ years in marketing analytics or marketing science with leadership responsibility.
• Deep understanding of cross‑channel media measurement and MMM/attribution.
• Strong analytical and technical skills with SQL/Python/R; ability to guide others.

Responsibilities

• Develop omni‑channel measurement strategy and KPIs across digital, social, search, TV, and more.
• Lead MMM, attribution, lift studies, and test‑and‑learn initiatives to optimize media investments.
• Translate complex analyses into executive‑ready insights and ROI storytelling.

Skills

Marketing analytics

Media measurement

Marketing science

Cross-channel analytics

SQL/Python/R

Leadership

Strategic communication

Education

Bachelor’s degree

Master’s/MBA preferred

Tools

MMM tools

Job description

Kantar Group is seeking a Vice President, Marketing Science to lead the Media Team’s analytics and measurement function. You will design cross‑channel measurement frameworks to maximize media ROI and long‑term business impact, spanning digital, social, search, TV, streaming, and more.

You will build MMM and multi‑touch attribution, run rigorous tests, and deliver executive‑ready insights and ROI stories. The role combines strategic leadership with hands‑on analytic work and requires guiding a