VP Marketing Lead — Security Education & Adoption

JPMorgan Chase & Co.; Kentucky; On-site; USD 120,000 - 180,000; Full time

Job summary

JPMorgan Chase & Co. in Kentucky seeks a Vice President Marketing Manager for Business Banking to lead go-to-market strategies for security tools, shaping positioning, messaging, and channel mix.

You will partner with Product, xLOB, Analytics and Marketing to educate clients about security products, drive adoption, and report results to senior leadership. You will orchestrate campaigns from concept through delivery, ensure consistent client messaging, and present strategies and learnings to

Qualifications

• 4 year degree in Business Management or Marketing with 5+ years of marketing experience.
• Strong knowledge in marketing management, omni-channel delivery, and analytics.
• Ability to take initiative, influence others, and achieve results in a cross-functional environment.
• Comfort navigating ambiguity and pivoting priorities while driving results.

Responsibilities

• Proactively identify opportunities to improve client education and retention.
• Articulate strategies to achieve OKRs and KPIs with emphasis on engagement and tool adoption.
• Define and maintain consistent client-facing security messaging in partnership with Product and xLOB stakeholders.
• Collaborate with internal marketing teams to formulate new ideas and deliver education-first campaigns with cross-functional partners.
• Manage multi-channel execution from concept development to delivery with strong controls.
• Lead internal and external agency briefings with objectives tied to client education outcomes.
• Support reporting across initiatives and present senior management learnings.

Skills

Marketing strategy

Cross-functional collaboration

Analytical thinking

Leadership

Education

Bachelor's degree in Business Management or Marketing

Job description

JPMorgan Chase & Co. in Kentucky seeks a Vice President Marketing Manager for Business Banking to lead go-to-market strategies for security tools, shaping positioning, messaging, and channel mix.

You will partner with Product, xLOB, Analytics and Marketing to educate clients about security products, drive adoption, and report results to senior leadership. You will orchestrate campaigns from concept through delivery, ensure consistent client messaging, and present strategies and learnings to