VP Marketing Lead: Security Education & Adoption

JPMorgan Chase & Co.; Columbus (OH); On-site; USD 120,000 - 180,000; Full time

Job summary

JPMorgan Chase & Co. in Columbus, OH seeks a Vice President Marketing Manager to lead go-to-market strategies for security tools, focusing on positioning, messaging, and channel mix to drive awareness, adoption, and usage.

You will partner with Product and xLOB teams, Analytics, Legal, and marketing peers to ensure consistent client messaging and orchestrate campaigns from concept through delivery, reporting to senior leadership.

Qualifications

• 4 year degree in Business Management or Marketing with 5+ years of marketing experience.
• Strong knowledge in all aspects of marketing management, including creative development, targeting/segmentation, testing/optimization, omni-channel delivery and reporting/analysis.
• Proven ability to take initiative, influence others, and achieve results in a cross-functional environment.
• Strong problem-solving skills; thrives in challenging environments.
• Comfort navigating ambiguity/white space and pivoting as priorities change.
• High curiosity and a continuous improvement mindset.

Responsibilities

• Proactively identify opportunities where security marketing and education can improve client experience, satisfaction, and retention.
• Articulate and deliver strategies to achieve business OKRs and marketing KPIs, with emphasis on educational engagement and tool adoption.
• Define and maintain consistent client-facing security messaging in partnership with Product and xLOB stakeholders.
• Partner with internal marketing teams to formulate new ideas and deliver innovative, education-first campaigns. Work closely with product, servicing, analytics and channel execution partners to launch campaigns flawlessly.
• Manage multi-channel execution (from concept development to delivery) including working across multi-functional teams, while ensuring a strong control environment.
• Lead internal and external agency briefings, with clear objectives tied to client education outcomes.
• Support reporting across initiatives and develop and present senior management presentations and learnings.

Skills

Marketing strategy

Campaign management

Storytelling & messaging

Cross-functional collaboration

Data-driven decisions

Education

Bachelor's degree in Business Management or Marketing

Job description

JPMorgan Chase & Co. in Columbus, OH seeks a Vice President Marketing Manager to lead go-to-market strategies for security tools, focusing on positioning, messaging, and channel mix to drive awareness, adoption, and usage.

You will partner with Product and xLOB teams, Analytics, Legal, and marketing peers to ensure consistent client messaging and orchestrate campaigns from concept through delivery, reporting to senior leadership.