VP, Marketing Intelligence & Strategy — Data-Driven Growth

RELX International; New York (NY); On-site; USD 172,000 - 320,000; Full time

Job summary

Elsevier Health seeks a VP of Marketing Intelligence & Strategy to own the data-to-content pipeline, translating audience intelligence, competitive signals, and performance data into decisions about what to build, where to invest, how to position, and what to say.

This new function will move marketing to data-driven, insight-driven programs with a systematic translation of market signals into content strategy and investment decisions.

Qualifications

• 12+ years of marketing experience with data-driven strategy.
• Deep expertise in analytics, attribution, and measurement.
• Strong content strategy instincts for the buying journey.
• Experience building cross-functional intelligence functions.
• Exceptional synthesis and communication of market signals.
• Experience with AI marketing tools and governance.
• People leadership of analytical and marketing teams.
• Healthcare/health tech familiarity; B2B and B2C programs.

Responsibilities

• Lead the Marketing Intelligence & Strategy function—center for market insight, content strategy, and investment intelligence.
• Create annual Global Health Marketing plans with Product Marketing and Demand & Growth teams.
• Own the unified attribution model and translate investments to pipeline, retention, and revenue.
• Synthesize audience intelligence and competitive positioning across markets.
• Set content strategy direction for what content is created and when.
• Develop competitive intelligence and market mapping for positioning and investment.
• Develop an automation roadmap to accelerate content operations.
• Present strategic recommendations to the CMO and senior leadership.

Skills

Marketing analytics

Data-driven strategy

Content strategy

Cross-functional leadership

AI marketing tools

Healthcare marketing

B2B and B2C programs

Strategic communication

Audience intelligence

Tools

Salesforce Einstein

Adobe Analytics

Looker

Tableau

Job description

Elsevier Health seeks a VP of Marketing Intelligence & Strategy to own the data-to-content pipeline, translating audience intelligence, competitive signals, and performance data into decisions about what to build, where to invest, how to position, and what to say.

This new function will move marketing to data-driven, insight-driven programs with a systematic translation of market signals into content strategy and investment decisions.