VP Marketing & External Relations — Hybrid

Dairyland Power Cooperative; La Crosse (WI); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health and Dental insurance + employer

HSA contribution

Life insurance

Generous 401(k)

Paid Vacation, Sick and Holiday

Hybrid work option

VoliPay

Job summary

Freeborn Mower Electric Cooperative (FMEC) invites applications for the position of VP Marketing & External Relations. This pivotal role, based in the FMEC service area, leads communications, marketing, and external affairs while partnering with Dairyland Power Cooperative in search logistics.

The ideal candidate has 7+ years in marketing/communications with leadership, strong stakeholder engagement, and a track record of building member trust and brand strength. Travel up to 10% may be required.

Qualifications

• Bachelor’s degree in business, marketing, communications, public policy, or related field; advanced degree preferred.
• Minimum of seven (7) years of progressively responsible experience in marketing, communications, member/customer service, external affairs, energy programs or related field; leadership experience.

Responsibilities

• Provide executive leadership for FMEC’s communications, marketing, member services, energy solutions, key accounts and external relations functions.
• Develop strategies that strengthen member trust, improve service accessibility and support FMEC’s commitment to safe, reliable and affordable electric service.
• Lead public-facing teams and programs, including member communications, account support, billing, energy solutions, key account engagement and member-impacting technology improvements.
• Establish performance measures to evaluate program effectiveness, member engagement and service improvements.
• Oversee FMEC’s brand, member communications, media relations, public messaging and community engagement efforts.
• Represent FMEC with members, board members, elected officials, policymakers, community leaders, industry partners and other external stakeholders.
• Support government relations activities in coordination with MREA, NRECA and Dairyland Power Cooperative.
• Monitor regulatory and industry developments affecting FMEC and advise leadership on related risks, opportunities and member impacts.
• Provide executive oversight for energy efficiency, rebate, load management, distributed generation and related member programs.

Skills

Executive leadership

Marketing strategy

Public relations

Digital presence

Stakeholder engagement

Strategic planning

Communication skills

Relationship building

Presentation skills

Industry knowledge

Education

Bachelor’s degree in business/marketing/communications/public policy

Advanced degree preferred

Job description

Freeborn Mower Electric Cooperative (FMEC) invites applications for the position of VP Marketing & External Relations. This pivotal role, based in the FMEC service area, leads communications, marketing, and external affairs while partnering with Dairyland Power Cooperative in search logistics.

The ideal candidate has 7+ years in marketing/communications with leadership, strong stakeholder engagement, and a track record of building member trust and brand strength. Travel up to 10% may be required.