VP, Marketing Data & Platforms — Data Products & AI Strategy

US Bank; Minneapolis (MN); On-site; USD 250,000 - 350,000; Full time

Job summary

U.S. Bank is seeking a Marketing Data Products & Platforms Leader to own the data product strategy and governance for marketing analytics.

You will drive the data-as-a-product operating model and align investments with business priorities to improve outcomes and decision-making. In this senior leadership role, you will partner with Marketing, Analytics, Data and Technology teams to advance modernization, establish trusted data assets, and measure impact on marketing performance and customer

Responsibilities

• Define and lead the multi-year Marketing Data Products & Platforms (DPP) strategy and roadmap, aligning data investments with business priorities, customer outcomes, and enterprise objectives.
• Establish and scale a data-as-a-product operating model, including business ownership, governance, adoption, and value realization.
• Set portfolio priorities and investment strategies that maximize business impact, improve marketing effectiveness, and accelerate data-driven decision-making.
• Partner across Marketing, Analytics, Data, Technology, and Business leadership teams to shape and execute the future-state marketing data and analytics strategy.
• Lead Marketing's analytics modernization strategy, ensuring capabilities evolve to meet current and future business needs.
• Champion the adoption of trusted, reusable, and well-governed data products that improve measurement, insights, activation, and decision-making.
• Drive the transition from fragmented data assets toward standardized "gold" data products that serve as the foundation for analytics across Marketing.
• Partner with business leaders to identify and prioritize high-impact analytics opportunities that drive measurable business outcomes.
• Leverage analytics, AI, and emerging data capabilities to enhance marketing performance, customer outcomes, and business growth.
• Operationalize governance and "quality by design" across data ecosystems (access, stewardship, controls)
• Strengthen confidence in data through consistent governance, business ownership, and clear definitions of critical data assets.
• Ensure data products and analytics outputs meet regulatory, risk, and business requirements while maintaining trust across stakeholders.
• Serve as a strategic advisor to senior business leaders on analytics, insights, and data-driven decision-making
• Build deep understanding of line-of-business goals, identifying risks and opportunities
• Communicate executive-ready updates, clearly articulating tradeoffs, risks, and dependencies
• Drive MACX adoption of data products, self-service analytics, and data-driven decision-making across Marketing and business stakeholders.
• Champion data literacy and enable teams to effectively leverage trusted data assets to improve business performance.
• Establish adoption, usage, and value realization metrics to measure the impact of data products and analytics investments.
• Foster a culture of continuous improvement by enhancing the overall data consumption experience and simplifying access to trusted insights.
• Build, lead, and develop high-performing teams across data products, analytics, governance, and business intelligence.
• Foster a culture of accountability, continuous improvement, and data-driven decision-making.
• Develop future leaders and strengthen organizational capabilities in data products, analytics, and business strategy.
• Oversee strategic partnerships and external vendors to accelerate business outcomes and innovation.

Job description

U.S. Bank is seeking a Marketing Data Products & Platforms Leader to own the data product strategy and governance for marketing analytics.

You will drive the data-as-a-product operating model and align investments with business priorities to improve outcomes and decision-making. In this senior leadership role, you will partner with Marketing, Analytics, Data and Technology teams to advance modernization, establish trusted data assets, and measure impact on marketing performance and customer