Regional Expert Go-to-Market

TÜV Rheinland North America; Houston (TX); Presencial; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

TÜV Rheinland North America is seeking a Marketing Go-To-Market Manager for the Americas region (NAM/SAM: Mexico, US, Argentina, Chile and Brazil). You will develop and implement go-to-market strategies and campaigns to drive engagement, leads, growth, and brand awareness in line with global marketing plans.

You will translate global requirements into localized activities, manage budgets, and collaborate with regional teams to ensure successful execution and measurable results.

Formación

• University degree in marketing or equivalent work experience.
• 3–5 years of experience managing integrated marketing and communications campaigns.
• Strong consulting, project management, and presentation skills.

Responsabilidades

• Develop and implement go-to-market strategies for the Americas region.
• Translate global product marketing requirements into tailored activities and campaigns.
• Coordinate with regional officers and stakeholders to execute campaigns efficiently.
• Monitor and optimize campaign performance across channels using KPIs.
• Create content calendars and manage content production for integrated campaigns.

Conocimientos

Go-to-market strategy

Campaign management

Marketing analytics

Cross-functional collaboration

Content calendar planning

Educación

University degree in Marketing or equivalent

Herramientas

Eloqua

Power Pivot

SAP

Descripción del empleo

Service Functions/Cross Business Stream Functions
Behind every successful audit, certification, and inspection stands a strong team in our Service Functions. Whether HR, IT, Finance, Marketing, Controlling, Procurement, Facility Management, our Shared Service Centers, QHSE, Legal, Corporate Development, or Corporate Communication – they all contribute to ensuring that our operational units worldwide can achieve top performance.
We rely on innovative processes, digital solutions, and a strong corporate culture to support employees, create efficient structures, and enable sustainable growth. Our work is diverse, ranging from developing modern HR programs to optimizing global financial processes to ensuring the highest compliance and quality standards.
Shape the future of TÜV Rheinland with us!
In our Service Functions, you can contribute your expertise, optimize processes, and actively participate in shaping the company's future. We offer you an international, dynamic environment that fosters innovation, collaboration, and personal growth.
Become part of our strong network and help shape the world of tomorrow with us!

Job Description (if Text Exceeds 260 Words)

• The Marketing Go-To-Market Manager for the region Americas (NAM/SAM: Mexico, US, Argentina, Chile and Brazil) will be responsible for developing and implementing successful G2M strategies and marketing activities/campaigns to drive customer engagement, lead generation, business growth and brand awareness across the region in alignment with the global business marketing and communication strategy.
• This role will be responsible for effectively translating and implementing the global strategic product marketing requirements of the business fields and the Corporate Global Office Marketing & Communications into tailored marketing and communication activities, utilizing the budget cost-effectively, measured by KPIs and campaign management.
• The Marketing Go-To-Market Manager will align closely with the local marketing and communication officers and other internal business stakeholders in the Americas to ensure effective implementation of strategies and campaigns.
• This role will report directly to the Senior Marketing Manager for the region Americas and with a dotted line to the global business officers for marketing and communications who are mainly based at TÜV Rheinlands Headquarter in Cologne, Germany and with whom the Go-To-Market Manager will work together closely.
• Continuous optimization of campaign performance across all channels as well as development and implementation of measures to optimize campaigns
• Face-to-face contact and expert advice for internal customers (business streams)
• Operational responsibility for the use of funds and their effectiveness based on the budget
• Development of ideas and mediation, e.g. between internal customers and downstream teams
• Collaboration with key stakeholders, e.g. in the implementation of activities and the coordination of parallel campaigns and/or with data analysts, e.g. for the segmentation and validation of target groups and recommendation of channels to reach the target group
• Creation of a content calendar / asset concept, management of content creation and production across all channels as part of an integrated campaign
  

Education

University Degree in Marketing or equivalent work experience

Work Experience

• University degree or comparable professional qualification in marketing
• At least 3-5 years of experience in managing integrated marketing & communications campaigns, also involving internal and/or external agencies
• Strong and proven consulting skills, project management skills and presentation skills
• Expert knowledge in the creation of go-to-market strategies, business performance and planning processes as well as the ability to effectively contextualize future plans in the current context
• In-depth knowledge and experience in inbound and performance marketing, marketing automation as well as SEM, SEO and social media / mechanisms (digital marketing)
• Networker with the ability to work in a complex matrix organization both upwards and downwards and in a team and to ensure that key stakeholders, such as top management, are involved on an ongoing basis
• Strong experience in visualizing issues, conceptual thinking, excellent judgment and creative problem-solving skills
• High degree of creativity, strong communication skills, assertiveness and hands‑on mentality as well as living a proactive approach
• Strong planning and organizational skills with the ability to multitask successfully and high awareness of meeting goals and deadlines
• Strong customer focus with the ability to persuade, engage and build effective relationships with colleagues
• Independent, solution- and result-oriented way of working, high degree of personal responsibility
• Experience with marketing automation tools, such as Eloqua
• Experience with budget allocations and BI and analysis tools (e.g. Power Pivot, SAP) as well as interpreting data