VP Marketing: Build a Market-Leading Brand

inKind; Austin (TX); On-site; USD 180,000 - 260,000; Full time

Job summary

inKind is seeking a VP of Marketing to own strategy, execution, and optimization across growth, brand, lifecycle, and product marketing. You will shape the organization for hyper-growth, turning inKind into a nationally recognized, market-leading consumer brand.

You will set the vision while staying hands-on with channel performance, consumer behavior, and funnel optimization, ensuring marketing investments drive sustainable growth and brand equity.

Qualifications

• 10+ years of progressive marketing experience, including significant senior leadership responsibility.
• Firsthand experience operating through hyper-growth or hyper-scale, ideally within a business that achieved significant national consumer adoption.
• Demonstrated experience helping transform a growing company into a market-leading or category-defining brand.
• Experience within a high-growth consumer, marketplace, fintech, hospitality, loyalty, e-commerce, or technology business.
• Demonstrated success scaling consumer acquisition and retention.
• Strong experience across growth marketing, brand, lifecycle/CRM, customer segmentation, and performance optimization.

Responsibilities

• Set the overall marketing strategy while remaining close to the work.
• Build, lead, coach, and scale a high-performing marketing organization capable of operating in a hyper-growth environment.
• Determine what the marketing organization needs to look like at 2x, 5x, and 10x today's scale.
• Establish clear ownership, priorities, goals, and accountability across the team.
• Evaluate the existing marketing organization, capabilities, agencies, technology, processes, and investment strategy and determine what needs to evolve.
• Manage marketing investment with a strong focus on incremental impact, scalability, and ROI.
• Move comfortably between executive-level strategy and detailed campaign, creative, channel, or performance discussions.
• Create a culture of experimentation, urgency, creativity, accountability, and continuous improvement.
• Put inKind firmly on the path to becoming the market-leading consumer brand in its category.

Job description

inKind is seeking a VP of Marketing to own strategy, execution, and optimization across growth, brand, lifecycle, and product marketing. You will shape the organization for hyper-growth, turning inKind into a nationally recognized, market-leading consumer brand.

You will set the vision while staying hands-on with channel performance, consumer behavior, and funnel optimization, ensuring marketing investments drive sustainable growth and brand equity.