VP, Marketing - B2B DaaS

AC Lion Digital Executive Search; United States; Remote; USD 170,000 - 200,000; Full time

Job summary

AC Lion Digital Executive Search is seeking a VP of Marketing focused on Consumer Data & Identity DaaS. This remote role with travel requires leading demand gen, ABM, product marketing, and brand to drive pipeline and revenue in a data-centric ad tech environment.

You will shape GTM strategy with CRO and Sales, define messaging, run integrated programs, and build a high-performing team. A strong track record in data-driven marketing and budget management is essential.

Qualifications

• 10+ years of progressive marketing leadership in AdTech, MarTech, Data-as-a-Service, SaaS, digital media or related sector.
• Track record of go-to-market strategies that grew pipeline and revenue with sales leadership.
• Depth across demand generation, ABM, product marketing, digital marketing, sales enablement, and brand.
• Fluency in the ad tech ecosystem, including audience data, identity resolution, and measurement.
• Strong financial and analytical acumen, including budget ownership and ROI-driven decisions.
• Bachelor’s degree required; MBA or advanced degree preferred.

Responsibilities

• Own demand generation end to end, accountable for marketing-sourced and marketing-influenced pipeline and revenue.
• Shape go-to-market strategy with CRO, Sales, and Product, including target markets and buyer segments.
• Run integrated programs across ABM, digital, events, partnerships and customer engagement.
• Define positioning and messaging for data, audience, identity and measurement solutions; lead launches.
• Lead brand, content, PR, awards and speaking; elevate visibility of CEO and senior leadership.
• Manage marketing budget and build reporting tying investment to results.
• Build, lead and develop a high-performing marketing team.

Skills

Marketing leadership

Go-to-market strategy

ABM

Budget ownership

ROI analysis

AdTech knowledge

Team leadership

Data-driven

Education

Bachelor's degree

MBA (preferred)

Job description

VP, Marketing / Consumer Data & Identity DaaS

Location: Remote + travel (East or Central time zones near a major hub)

Reports to: Chief Revenue Officer

This role requires experience marketing DATA as a product or service and knowledge of the ad tech ecosytem

About the Company

Our client is an established, private equity-backed consumer data company. It helps brands, agencies and ad platforms understand who their customers are, why they buy, and how to reach them across mail, TV and digital. A recent acquisition, new executive leadership and a modernized data platform have put the company in clear growth mode, and marketing is central to its next chapter.

The Opportunity

This is the top marketing seat in the company. You’ll own the go-to-market story and the engine behind it: building pipeline, sharpening positioning, and raising the company’s profile across the data and advertising ecosystem. You’ll work side by side with the CRO, Sales and Product leadership, with the mandate to build the team and programs to match the company’s ambitions.

What You’ll Do

• Own demand generation end to end, with accountability for marketing-sourced and marketing-influenced pipeline, customer acquisition and revenue.
• Shape go-to-market strategy with the CRO, Sales and Product, including target markets, buyer segments and growth priorities.
• Run integrated programs across account-based marketing, digital, events, partnerships and customer engagement.
• Define positioning and messaging across the company’s data, audience, identity and measurement solutions, and lead product launches and sales enablement.
• Lead brand, content, thought leadership, PR, awards and speaking, including elevating the visibility of the CEO and senior leadership.
• Manage the marketing budget and build reporting that ties investment to measurable results.
• Build, lead and develop a high-performing marketing team.

What You Bring

• 10+ years of progressive marketing leadership in AdTech, MarTech, Data-as-a-Service, SaaS, digital media or a related sector.
• A track record of go-to-market strategies that grew pipeline and revenue in close partnership with sales leadership.
• Depth across demand generation, ABM, product marketing, digital marketing, sales enablement, content and brand.
• Fluency in the ad tech ecosystem, including audience data, identity resolution, and measurement.
• Strong financial and analytical acumen, including budget ownership, attribution and ROI-driven decision making.
• Bachelor’s degree required; MBA or advanced degree preferred.

Why This Role

• Real investment behind it: PE backing, a recent acquisition and new C-suite hires signal a company in growth mode.
• A differentiated story to tell proprietary data assets and advanced analytics that set the company apart in a crowded market.
• Real influence: a direct line to revenue leadership, budget ownership and the chance to define the brand for its next stage.

Compensation: $170-200K salary plus 20% bonus opportunity (depending on experience)

NOTE - we are open to testing the boundaries on this budgeted compensation package