VP Marketing Analytics Data Scientist - Consumer Banking

JPMorgan Chase & Co.; Columbus (OH); On-site; USD 150,000 - 230,000; Full time

Job summary

JPMorganChase seeks a Vice President, Marketing Analytics Data Scientist to lead analytics quantifying marketing effectiveness, optimize multimillion-dollar investments, and shape campaign strategy through rigorous evaluation.

You will partner with marketing, strategy, and finance to translate results into clear recommendations that improve customer and business outcomes, mentoring junior data scientists along the way.

Qualifications

• Formal training or certification on data science concepts and 5+ years applied experience.
• Bachelor’s and Master’s degree in a quantitative discipline such as data science, analytics, mathematics, statistics, physics, engineering, economics, finance, or a related field.
• 5+ years of experience applying statistical methods to real-world business problems.
• 5+ years of hands‑on experience with SQL and at least one analytical programming language (Python or R)
• Experience supporting finance workstreams, including budgeting, forecasting, and return on investment and cost-benefit evaluation
• Hands‑on experience with A/B testing and incrementality testing, including experimental design, statistical significance evaluation, and translating results into business recommendations
• Demonstrated experience using AI-assisted development tools to accelerate analysis and code development
• Experience with data visualization for analysis and executive-level presentations
• Strong written and verbal communication skills, including the ability to present complex findings concisely to senior stakeholders

Responsibilities

• Analyze customer quality metrics, including customer lifetime value (CLV) and incrementality, to inform ROI-based portfolio optimization
• Lead matched market and geographic A/B tests by designing the testing approach, running analyses, and delivering recommendations on marketing effectiveness
• Develop and maintain customer lifetime value and discounted cash flow (DCF) frameworks to evaluate different customer acquisition segment types
• Translate analytical findings into clear, actionable business recommendations and decision-ready narratives
• Partner with finance on budgeting, forecasting, and cost-benefit analyses for marketing initiatives
• Collaborate across marketing analytics, test design, strategy, and finance teams while championing an inclusive, high-performing culture
• Present results, tradeoffs, and recommendations to senior leaders with clarity and precision
• Provide leadership and mentorship to junior data scientists, promoting rigor, high standards, and continuous learning

Skills

SQL

Python

R

Statistics

A/B testing

Data visualization

Communication

Machine learning concepts

Education

Bachelor’s and Master’s degree in quantitative discipline

Tools

Tableau

Job description

JPMorganChase seeks a Vice President, Marketing Analytics Data Scientist to lead analytics quantifying marketing effectiveness, optimize multimillion-dollar investments, and shape campaign strategy through rigorous evaluation.

You will partner with marketing, strategy, and finance to translate results into clear recommendations that improve customer and business outcomes, mentoring junior data scientists along the way.