VP Marketing — AI-Driven Revenue Leader (Remote)

HopSkipDrive; Arkansas City (KS); Remote; USD 200,000 - 250,000; Full time

Benefits offered by this job

Flexible vacation

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k)

FSA

Equity stock options

Job summary

HopSkipDrive seeks a VP of Marketing to own the full B2B marketing motion for institutional buyers and families. You will shape brand, demand generation, field/events, product marketing, pricing strategy, and sales enablement within a Challenger framework.

You will partner with Sales and Customer Success on ICPs, pipeline targets, and revenue outcomes while leading an AI-forward transformation of the marketing function. This is a remote role with a preference for the LA area.

Qualifications

• 10+ years of B2B marketing experience with broad ownership of marketing functions.
• Experience leading marketing across brand, demand gen, field/events, product marketing, and lifecycle.

Responsibilities

• Own the full B2B marketing function: brand, demand generation, field and events marketing, RFPs, customer advocacy, product marketing, sales enablement, lifecycle and growth marketing.
• Lead product marketing as a core competency: market intelligence, client engagement and advocacy, competitive positioning, go-to-market launches, pricing and packaging strategy, and sales enablement using the Challenger framework.
• Build and execute a revenue marketing strategy where every investment connects to pipeline, revenue, and retention outcomes.
• Drive the RFP function in partnership with Sales, a strategic capability for public sector opportunities.
• Own the entire demand gen engine, including digital channels and events as major marketing channels.
• Oversee brand strategy and compliance across external touchpoints; manage HopSkipDrive’s voice and positioning.
• Partner with Sales and Customer Success on ICP, pipeline targets, lead quality standards, and expansion signals.
• Build a lifecycle and growth marketing engine to reduce churn, drive expansion, and improve net revenue retention.
• Oversee the marketing tech stack, attribution, lead scoring, and data infrastructure for revenue marketing.
• Drive the AI transformation of the marketing team’s capabilities to scale impact without headcount growth.
• Own the marketing budget and measure ROI, CAC, ROAS, and marketing-sourced revenue.

Skills

B2B marketing

Full marketing ownership

Demand generation

Go-to-market

Sales enablement

AI adoption

Executive communication

Growth marketing

Job description

HopSkipDrive seeks a VP of Marketing to own the full B2B marketing motion for institutional buyers and families. You will shape brand, demand generation, field/events, product marketing, pricing strategy, and sales enablement within a Challenger framework.

You will partner with Sales and Customer Success on ICPs, pipeline targets, and revenue outcomes while leading an AI-forward transformation of the marketing function. This is a remote role with a preference for the LA area.