VP Marketing, AI-Driven Revenue Growth (Remote)

HopSkipDrive; Texas; Remote; USD 200,000 - 250,000; Full time

Benefits offered by this job

Flexible vacation

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k)

FSA

Equity stock options

Job summary

HopSkipDrive seeks a visionary VP of Marketing to own the entire B2B marketing motion, leading brand, demand generation, product marketing, and lifecycle strategies for institutional buyers and families alike.

You will drive product marketing, pricing strategy, and enablement that accelerates pipeline and revenue, while integrating AI into daily workflows and ensuring ROI across all programs. This role is primarily remote with a strong preference for candidates in the LA area.

Qualifications

• 10+ years of B2B marketing experience.
• Experience owning full marketing function in a complex sales cycle.
• Proven track record of tying marketing to pipeline and revenue.
• Experience marketing to institutional or public-sector buyers is a plus.

Responsibilities

• Own the full B2B marketing function: brand, demand gen, events, RFPs, customer advocacy, product marketing, sales enablement, lifecycle and growth marketing.
• Lead product marketing: positioning, client engagement, competitive positioning, go-to-market launches, pricing and packaging, sales enablement.
• Build and execute a revenue marketing strategy connecting investment to pipeline and revenue outcomes.
• Drive the RFP function in partnership with Sales for public sector wins.
• Oversee the marketing tech stack, attribution, lead scoring, and data infrastructure enabling revenue marketing.
• Own the marketing budget and be rigorous about ROI, CAC, ROAS, and marketing-sourced revenue.

Skills

B2B marketing

Product marketing

Demand generation

Sales enablement

AI adoption

Executive communication

Job description

HopSkipDrive seeks a visionary VP of Marketing to own the entire B2B marketing motion, leading brand, demand generation, product marketing, and lifecycle strategies for institutional buyers and families alike.

You will drive product marketing, pricing strategy, and enablement that accelerates pipeline and revenue, while integrating AI into daily workflows and ensuring ROI across all programs. This role is primarily remote with a strong preference for candidates in the LA area.