VP Marketing: Revenue Growth Leader, AI-Driven & Remote

HopSkipDrive; Nevada; À distance; USD 200 000 - 250 000; Plein temps

Avantages offerts par ce poste

flexible vacation

medical

dental

vision and life insurance

401(k)

FSA

equity and potential upside

Résumé du poste

HopSkipDrive seeks a visionary VP of Marketing to own the entire B2B marketing motion for institutional buyers and families. You will drive the full customer journey, align with Sales and Customer Success, and lead a revenue-focused strategy across brand, demand, product marketing, and lifecycle programs.

You will supervise the marketing budget, oversee the marketing stack, and push an AI-enabled transformation to scale impact while prioritizing ROI and pipeline growth.

Qualifications

• Experience owning the full B2B marketing function in a complex sales cycle.

Responsabilités

• Own the full B2B marketing function: brand, demand generation, field and events marketing, RFPs, customer advocacy, product marketing, sales enablement, lifecycle and growth marketing.
• Lead product marketing as a core competency: market intelligence, client engagement and advocacy, competitive positioning, go-to-market launches, pricing and packaging strategy, and sales enablement using Challenger methodology.
• Build and execute a revenue marketing strategy where investments connect to pipeline and revenue.
• Drive the RFP function in partnership with Sales for public sector opportunities.
• Own the demand gen engine across digital channels and events.
• Oversee brand strategy, external touchpoints, and HopSkipDrive voice.
• Partner with Sales and Customer Success on ICP, pipeline targets, and expansion signals.
• Build a growth marketing engine to reduce churn and improve net revenue retention.

Connaissances

B2B marketing

Product marketing

Demand generation

Executive communication

Description du poste

HopSkipDrive seeks a visionary VP of Marketing to own the entire B2B marketing motion for institutional buyers and families. You will drive the full customer journey, align with Sales and Customer Success, and lead a revenue-focused strategy across brand, demand, product marketing, and lifecycle programs.

You will supervise the marketing budget, oversee the marketing stack, and push an AI-enabled transformation to scale impact while prioritizing ROI and pipeline growth.