VP, Marketing

Panorama Education; United States; Remote; USD 225,000; Full time

Job summary

An established industry player is seeking a dynamic Vice President of Marketing to spearhead innovative strategies that drive demand and enhance brand visibility in the K-12 EdTech sector. This role offers the opportunity to lead a talented marketing team while executing hands-on initiatives that directly impact growth and revenue. With a focus on data-driven decision-making, the VP will collaborate across departments to align marketing strategies with business objectives. If you are an entrepreneurial leader with a passion for education and technology, this is a chance to make a significant difference in the lives of students and educators nationwide.

Benefits

Annual bonus or commission awards

Equity awards

Health and welfare benefits

Qualifications

• 10+ years of marketing leadership experience in SaaS or EdTech.
• Proven ability to balance strategy with hands-on execution.

Responsibilities

• Develop and execute a high-impact marketing strategy.
• Lead cross-functional collaboration to align marketing efforts.
• Optimize lead nurturing and drive demand generation.

Skills

Demand Generation

Product Marketing

Brand Strategy

Data Analysis

Leadership

Cross-Functional Collaboration

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Tools

HubSpot

Salesforce

Job description

About Panorama: Panorama Education is a fast-growing technology company focused on helping students achieve academic success and well-being. More than 2,000 K-12 school districts serving 15 million students across all 50 states have adopted Panorama to understand and support students across academics, attendance, behavior, and life skills development. School districts turn to Panorama's student support platform, research-backed surveys, and professional development to track progress toward strategic goals and improve student outcomes.

Panoramians can choose to work fully remote anywhere within the Continental United States.

The Role:

Panorama is looking for a Vice President of Marketing who is both a strategic thinker and a hands-on leader—someone who can set the vision while also rolling up their sleeves to execute, optimize, and drive impact. As VP of Marketing, you will be responsible for building and executing a scalable marketing strategy that drives demand, expands brand awareness, and accelerates revenue growth in the K-12 EdTech market. You will oversee product marketing, demand generation, brand strategy, and marketing operations, ensuring alignment with Panorama’s mission and business goals. This role requires an entrepreneurial leader who thrives in fast-paced environments and is comfortable balancing high-level strategic planning with tactical execution. The role will require 10-15% travel for customer and internal meetings.

Key Responsibilities:

Strategic & Operational Leadership

• Develop and execute a high-impact marketing strategy that drives demand generation, revenue growth, and brand positioning in the K-12 EdTech space.
• Lead cross-functional collaboration with Sales, Product, Customer Success, and Revenue Enablement to align marketing efforts with go-to-market (GTM) priorities and customer needs.
• Oversee marketing budgets and prioritize investments that maximize ROI while ensuring efficiency and scalability.
• Build and mentor a high-performing, execution-oriented marketing team across digital marketing, demand generation, content, and analytics.
• Be hands-on—this is not just a management role. We need a leader excited to step in, optimize campaigns, refine messaging, and drive results directly.
• Own the product marketing strategy—ensuring Panorama’s positioning, messaging, and differentiation are clear and compelling.
• Develop buyer personas, competitive intelligence, and sales enablement materials to help the revenue team articulate Panorama’s value effectively.
• Partner with Sales and Customer Experience to improve win rates, reduce sales cycles, and increase adoption.
• Conduct market research and analyze customer insights to inform product roadmap decisions.

Demand Generation & Growth Marketing

• Design and execute full-funnel demand generation programs, including inbound marketing, ABM, and performance marketing, to drive a high-quality pipeline.
• Optimize lead nurturing, scoring, and attribution models to align marketing and sales.
• Leverage SEO, SEM, paid media, email, and content marketing to increase brand visibility and engagement.
• Ensure data-driven decision-making by continuously monitoring campaign effectiveness and optimizing performance.

Brand Awareness & Thought Leadership

• Own and refine Panorama’s brand positioning and storytelling to differentiate in a competitive market.
• Drive thought leadership through compelling content, speaking engagements, and industry partnerships.
• Elevate Panorama’s presence in the K-12 education and EdTech communities.

Data-Driven Marketing & Optimization

• Establish KPIs and performance metrics to track the effectiveness of campaigns and marketing initiatives.
• Utilize marketing automation (HubSpot) and CRM (Salesforce) to optimize performance and ensure a seamless marketing-to-sales funnel.
• Stay ahead of market trends, customer behavior shifts, and new technologies to continuously improve marketing strategies.

Who You Are:

Experience & Qualifications

• 10+ years of marketing leadership experience in fast-growing SaaS, EdTech, or B2B environments, including demand generation, product marketing, and brand strategy.
• Proven experience balancing high-level strategy with hands-on execution. You don’t just set direction—you roll up your sleeves and help do the work.
• Experience leading marketing at a high-growth tech company. Deep expertise in product marketing, demand generation, and digital strategy with a strong track record of driving revenue.
• Highly analytical and data-driven, with the ability to translate insights into action.
• Strong leadership and team-building skills—able to attract, develop, and manage high-performance marketing teams.
• Experience in K-12, EdTech, or B2B SaaS marketing is strongly preferred.

Salary:The starting base salary for this role is $225,000. Final salary offers will be determined based on experience, skills, and geographic location.

The “Starting Base Salary” represents anticipated salary for this position across all US locations. The determination of this anticipated Base Salary involves the consideration of many factors in making compensation decisions including but not limited to: unique skill sets, experience, training, performance, licensure and certifications, as well as other business and organizational needs. Our anticipated Base Salary determination is just one component of Panorama’s competitive total rewards strategy that also includes annual bonus or commission awards, equity awards, as well as other region-specific health and welfare benefits.

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Demand Generation

Content Marketing

Campaign Marketing

Product Marketing

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For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Panorama Education’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.