Manager, Brand

SeaWorld Parks & Entertainment; Orlando (FL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Paid Time Off

Complimentary Park Tickets and Passes

Park Discounts on Food and Merchandise

Medical, Dental, and Vision Insurance

401K Retirement plan

Voluntary Insurance

Life Insurance

Disability Benefits

Tuition Reimbursement

Dependent and Health Care Flexible Sp.

Employee Assistance Program

Legal Assistance Plan

Job summary

Aquatica Orlando at SeaWorld Parks & Entertainment seeks a Brand Manager to own marketing strategy and storytelling across all consumer touchpoints. You will lead the annual calendar, align programs to attendance, revenue, and guest experience, and partner with Digital, PR, Promotions, and Creative Services.

You will work cross-functionally with Park Operations, Admissions, Revenue, Food & Beverage, Merchandise, and Corporate Marketing to craft integrated campaigns, seasonal events, and guest

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 5+ years of progressive marketing experience with consumer brands.
• Experience managing integrated marketing campaigns.
• Strong project management and organizational skills.
• Exceptional written and verbal communication abilities.
• Ability to balance multiple priorities in a fast-paced environment.
• Strategic thinker with strong analytical and problem-solving skills.
• Experience working cross-functionally with multiple stakeholders.
• Passion for creating memorable consumer experiences.
• Self-starter who takes initiative.
• Experience in attractions, tourism, hospitality, entertainment, or consumer lifestyle brands.
• Experience launching seasonal campaigns or large-scale consumer events.
• Familiarity with CRM, email marketing, website content management, and digital marketing platforms.

Responsibilities

• Serve as the primary marketing representative and brand steward for Aquatica Orlando.
• Own the annual marketing calendar, ensuring initiatives align with attendance, revenue, and guest experience objectives.
• Develop and maintain comprehensive year-over-year marketing plans using historical performance, consumer insights, and competitive trends to continuously optimize business results.
• Champion the Aquatica Orlando brand by ensuring consistent messaging and storytelling across every consumer touchpoint.
• Partner with the Integrated Marketing Manager to develop integrated campaigns across: Digital Media, Website, Email Marketing, Social Media, Public Relations, Promotions & Partnerships, and Creative Services
• Ensure all marketing disciplines receive timely event details, operational updates, promotional priorities, and campaign messaging.
• Support campaign launches by participating in weekly marketing planning and media status meetings.
• Lead marketing strategy and execution for Aquatica Orlando's seasonal events and key business initiatives.
• Collaborate with operations to develop compelling guest experiences and translate them into consumer-facing campaigns.
• Support capital attraction launches and major park announcements through integrated marketing strategies.
• Oversee Aquatica Orlando website content, ensuring accuracy, relevance, and brand consistency.
• Partner with the Corporate Email Marketing team to develop guest communication strategies focused on attendance, revenue growth, and database engagement.
• Work alongside content creators to identify and prioritize photography, video, and creative asset needs that support marketing campaigns.
• Build strong partnerships across Park Operations, Admissions, Revenue Management, Food & Beverage, Merchandise, Public Relations, Social Media, and Corporate Marketing teams.
• Collaborate closely with the Integrated Marketing Manager and Promotions & Partnerships team to ensure alignment around business priorities and campaign execution.
• Monitor consumer trends, competitive activity, and water park industry developments to identify opportunities and recommend new marketing initiatives.
• Regularly communicate competitive insights and emerging trends that can improve Aquatica Orlando's market position.
• Keep the broader marketing organization informed of park developments, new attractions, food & beverage offerings, merchandise launches, and ancillary revenue opportunities.
• Perform other duties as assigned.

Skills

Integrated marketing campaigns

Project management

Cross-functional collaboration

Verbal and written communication

Strategic thinking

Analytics and insights

Education

Bachelor's degree in Marketing/Communications/Business or related field

Tools

CRM systems

Email marketing platforms

Website CMS

Digital marketing platforms

Job description

Ready to dive into an exciting, one-of-a-kind opportunity? When it comes to your work, do you want to do more than just get your feet wet? At our water park, you'll play a key role in helping us deliver a memorable and positive experience for our guests. If you're passionate, positive and hard-working, wed love to have you join our team!

At United Parks & Resorts, we’re passionate about caring for animals. In fact, we’ve already rescued over 40,000 animals (and counting!). And we can save you from being stuck in just another job. Join us and help bring joy, excitement, and lasting memories to people from around the world. We’re seeking enthusiastic, dedicated, and hard-working individuals in a wide variety of roles. Join us and play an important part on our incredible team!

What You Get To Do

Brand Leadership

• Serve as the primary marketing representative and brand steward for Aquatica Orlando.
• Own the annual marketing calendar, ensuring initiatives align with attendance, revenue, and guest experience objectives.
• Develop and maintain comprehensive year-over-year marketing plans using historical performance, consumer insights, and competitive trends to continuously optimize business results.
• Champion the Aquatica Orlando brand by ensuring consistent messaging and storytelling across every consumer touchpoint.

Integrated Marketing

• Partner with the Integrated Marketing Manager to develop integrated campaigns across: Digital Media, Website, Email Marketing, Social Media, Public Relations, Promotions & Partnerships, and Creative Services
• Ensure all marketing disciplines receive timely event details, operational updates, promotional priorities, and campaign messaging.
• Support campaign launches by participating in weekly marketing planning and media status meetings.

Event & Seasonal Marketing

• Lead marketing strategy and execution for Aquatica Orlando's seasonal events and key business initiatives.
• Collaborate with operations to develop compelling guest experiences and translate them into consumer-facing campaigns.
• Support capital attraction launches and major park announcements through integrated marketing strategies.

Digital & Guest Communications

• Oversee Aquatica Orlando website content, ensuring accuracy, relevance, and brand consistency.
• Partner with the Corporate Email Marketing team to develop guest communication strategies focused on attendance, revenue growth, and database engagement.
• Work alongside content creators to identify and prioritize photography, video, and creative asset needs that support marketing campaigns.

Cross-Functional Leadership

• Build strong partnerships across Park Operations, Admissions, Revenue Management, Food & Beverage, Merchandise, Public Relations, Social Media, and Corporate Marketing teams.
• Collaborate closely with the Integrated Marketing Manager and Promotions & Partnerships team to ensure alignment around business priorities and campaign execution.

Market Intelligence

• Monitor consumer trends, competitive activity, and water park industry developments to identify opportunities and recommend new marketing initiatives.
• Regularly communicate competitive insights and emerging trends that can improve Aquatica Orlando's market position.
• Keep the broader marketing organization informed of park developments, new attractions, food & beverage offerings, merchandise launches, and ancillary revenue opportunities.

Perform other duties as assigned.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 5+ years of progressive marketing experience with consumer brands.
• Experience managing integrated marketing campaigns.
• Strong project management and organizational skills.
• Exceptional written and verbal communication abilities.
• Ability to balance multiple priorities in a fast-paced environment.
• Strategic thinker with strong analytical and problem-solving skills.
• Experience working cross-functionally with multiple stakeholders.
• Passion for creating memorable consumer experiences.
• Self-starter who takes initiative.
• Experience in attractions, tourism, hospitality, entertainment, or consumer lifestyle brands.
• Experience launching seasonal campaigns or large-scale consumer events.
• Familiarity with CRM, email marketing, website content management, and digital marketing platforms.

SUCCESS IN THIS ROLE

The successful Brand Manager will become the central connector between Aquatica Orlando and the broader Marketing organization - ensuring every campaign, event, and guest communication is strategically aligned, operationally informed, and flawlessly executed. This person will combine strategic thinking with exceptional execution to help grow attendance, increase revenue, strengthen the Aquatica Orlando brand, and deliver exceptional guest experiences.

The Perks Of The Position

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.