VP Marketing

Everlab; Earth (TX); Hybrid; USD 250,000 - 420,000; Full time

Benefits offered by this job

Employee Share Option Plan

Hybrid work with 3 days in the office

Job summary

Everlab is seeking a senior marketing leader to shape and execute our global brand, drive growth, and lead expansion into new international markets. The role reports to the CEO and is hybrid, based in Sydney (preferred) with three days in the office, and open to exceptional candidates globally.

You will own end-to-end consumer marketing across channels, build a high-performing team, and collaborate with Product, Operations, Sales and Design to embed marketing across the business.

Qualifications

• Leadership of high-performing marketing teams.
• Led scaling of a B2C business from ~$10M to $100M+ in annual revenue.
• Experience launching and growing products in multiple international markets.
• Managed annual marketing budgets of at least $20M.
• Built marketing functions and systems during rapid growth.
• Breadth across performance marketing, brand, lifecycle, CRM, referrals, retention and product marketing.
• Hands-on in strategy, campaign review, performance analysis and execution.
• AI-native approach to speed and quality in marketing.

Responsibilities

• Own end-to-end consumer marketing strategy across acquisition, activation, conversion, lifecycle, retention and referrals.
• Build, lead and develop the Marketing team with a high-performance culture.
• Lead go-to-market for new products and major commercial launches.
• Own consumer marketing across paid channels, SEO, lifecycle, referrals and brand.
• Develop lifecycle strategies to improve activation, engagement and lifetime value.
• Own annual marketing budget and optimize spend for long-term returns.
• Establish data-driven reporting and forecasting processes.

Skills

Leadership

Scale B2C

International markets

Budget ownership

Performance marketing

Brand & lifecycle

Hands-on

AI in marketing

Job description

About the role:

You'll lead marketing at Everlab, reporting directly to our CEO. You'll shape our global brand, accelerate growth and lead our expansion into new international markets.

We're looking for someone who has helped scale a consumer business from $10m to $100m+ in revenue, managed annual marketing budgets of $20m+, and successfully launched and grown products across multiple international markets.

This is a full-time hybrid role based in Sydney (preferred), although we're open to exceptional candidates globally. Our team works from the office three days per week.

Responsibilities and Scope

Growth strategy:

• Own Everlab's end-to-end consumer marketing strategy across acquisition, activation, conversion, lifecycle, retention and referral.

• Identify the highest leverage growth opportunities, prioritise initiatives and allocate resources to maximise long-term commercial growth.

• Own the marketing roadmap and ensure the team is focused on the work that matters most.

Team leadership:

• Build, lead and develop Everlab's Marketing team.

• Set a high-performance culture with clear goals, rapid execution and a strong bias towards experimentation.

• Hire exceptional talent, coach future leaders and continually raise the bar for performance.

• Work closely with Product, Clinical, Operations, Sales and Design to ensure marketing is embedded across the business.

Marketing and channel ownership:

• Own consumer marketing across paid search, paid social, influencer marketing, SEO, lifecycle, referrals, brand and emerging channels.

• Balance long-term brand building with short-term commercial performance.

• Move quickly, measure rigorously and scale what works.

• Own creative direction across campaigns and ensure messaging remains clear, differentiated and commercially effective.

• Lead the go-to-market strategy for new products, pricing initiatives and major commercial launches.

Customer lifecycle & retention:

• Own the member journey from first interaction through to long-term membership.

• Develop lifecycle strategies that improve activation, engagement, retention, reactivation and lifetime value.

• Partner closely with Product and Operations to remove friction throughout the customer journey and improve conversion at every stage.

Commercial performance:

• Own the annual marketing budget and ensure every dollar is allocated effectively to maximise long-term commercial returns.

• Be accountable for acquisition efficiency, CAC, LTV, retention, conversion and overall commercial performance.

• Develop a culture of continuous experimentation through structured testing across creative, audiences, landing pages, pricing, messaging and lifecycle communications.

• Use AI and automation wherever it improves speed, quality or decision making.

Reporting & planning:

• Own reporting across acquisition, funnel performance, CAC, LTV, retention and overall marketing efficiency.

• Build forecasting, planning and reporting processes that help Everlab make better commercial decisions.

• Turn data into clear priorities and recommendations for the leadership team.

What we're looking for:

• Leadership: You've built and led high-performing marketing teams, attracting exceptional talent and developing future leaders.

• Scale: You've played a meaningful leadership role in scaling a B2C business from around $10m to $100m+ in annual revenue.

• International: You've successfully launched and grown products across multiple international markets and understand how to balance global brand consistency with local execution.

• Commercial: You've directly owned annual marketing budgets of at least $20m, with accountability for commercial outcomes.

• Builder: You've built marketing functions, capabilities and systems during periods of rapid growth—not simply inherited them.

• Breadth: You bring deep experience across performance marketing, brand, lifecycle, CRM, referrals, retention and product marketing.

• Hands-on: You're as comfortable setting strategy as you are reviewing campaigns, analysing performance and helping the team execute.

• AI-native: You use AI to improve the speed, quality and effectiveness of marketing.

Working at Everlab:

• Do work that matters: We’re building the future of preventive health. Use your skills to prevent disease, improve access to personalised care, and reduce pressure on the health system.

• Work-life flexibility: Hybrid working with 3 in the office, plus flexibility to manage life beyond the 9 to 5 when it matters.

• Experience Everlab as a customer: Full access to the Everlab health program, provided after successfully passing probation.

• Share in our success: Employee Share Option Plan included as part of your total remuneration. We grow together.

• People you’ll love working with: A welcoming, mission-driven team of smart, thoughtful people doing meaningful work.