Lifecycle Marketing Manager/ Senior Manager/ Director

Outcomes4Me Inc.; Boston (MA); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision

401k

Unlimited PTO

Wellness benefits

Equity

Job summary

Outcomes4Me Inc. is seeking a data-driven Lifecycle Marketing leader (Manager to Director level) in Boston to own and optimize lifecycle programs across CRM, email, app push, and SMS. You will drive activation, engagement, and retention with analytics, experiments, and compliant messaging.

The role requires 5–12 years in growth or lifecycle for health apps, hands-on Iterable experience, GA4/Amplitude fluency, and strong writing capabilities for lifecycle communications.

Qualifications

• 5-12 years of experience in growth or lifecycle on consumer or health apps
• Hands-on experience with Iterable and comfortable building journeys and segments
• Fluent in GA4 and Amplitude
• Proven A/B testing on lifecycle and landing pages
• Strong writing skills for notifications and lifecycle copy
• Working SEO knowledge and content operations
• Experience with consent frameworks and HIPAA-adjacent guardrails
• Practical use of LLMs for content outlines, audience research, and QA

Responsibilities

• Own lifecycle and push across app and email from strategy to build to weekly experiments
• Increase engagement and retention by planning and executing a comprehensive CRM program including automations
• Function as the main point-of-contact for CRM initiatives across Product, Brand/Editorial, Sales, and Customer Success
• Partner with cross-functional teams to deliver cohesive, timely, and personalized messaging
• Publish a simple weekly dashboard the team trusts
• Own messaging strategies across email and push to improve campaign reach
• Analyze campaign performance and derive insights to drive better outcomes
• Ensure consent, privacy, and healthcare marketing compliance including PHI guardrails

Skills

Lifecycle marketing

AB testing

Content writing

Audience research

Tools

Iterable

GA4

Amplitude

Job description

Lifecycle Marketing Manager/ Senior Manager/ Director

Lifecycle Marketing Manager/ Senior Manager/ Director

Location: Boston

Company Overview

Outcomes4Me is on a mission to democratize healthcare and improve outcomes by empowering every cancer patient, whomever and wherever they are, with the tools and resources that enable them to take a proactive approach to their care. Founded in 2017, our award-winning AI-driven platform provides personalized evidence-based treatment options and resources to cancer patients across the globe in real-time. Our headquarters are based in Boston, MA - the global epicenter of healthcare innovation and delivery.

Hear directly from patients how we have helped them here . You can also find our most recent awards and recognition here and learn about our business model here . Outcomes4Me is an exciting health technology startup playing a central role in health equity within oncology. We won\'t rest until we end cancer as we know it!

One of our core values is ‘do well while doing good’. Even if you don't check off all the boxes below, if you are passionate about doing well while doing good, we encourage you to apply. Outcomes4Me is full of exceptional people that don't fit a mold but we are all united by our passion to transform healthcare and help patients. Join us!

Position Overview

We are seeking a data-driven and hands-on Lifecycle Marketing Manager/ Senior Manager/ Director (actual level will depend on experience of candidate) to drive and execute our lifecycle marketing strategy. The Lifecycle Marketing Manager will play a pivotal role in helping more cancer patients discover Outcomes4Me and be supported during their journey. This role is within our product organization and will own user engagement and retention across digital channels, including CRM, email, app push notifications, and SMS. KPIs for this role include activation rate, repeat sessions per MAU, push opt-in rate, day 30 retention, CPS, CAC, payback, and LTV to CAC.

Key Responsibilities

CRM & Retention

• Own lifecycle and push across app and email from strategy to build to weekly experiments


• Increase engagement and retention by operationally planning and executing a comprehensive CRM program including (1) setting up complex automated user journeys, (2) defining business rules for content, triggers, segmentation, channel, and cadence, and (3)maintaining promotional calendars.


• Function as the main point-of-contact for all CRM initiatives that involve partners and stakeholders across Product, Brand/Editorial, Sales, and Customer Success, ensuring a consistent and holistic patient experience while driving towards KPIs.


• Partner with cross-functional teams to deliver cohesive, timely, and personalized messaging that resonates with our users.


• Publish a simple weekly dashboard the team trusts

Campaign Marketing

• Own messaging strategies across email and push notifications to improve and optimize reach of client campaigns


• Analyze campaign performance, and identify insights from user behavior to drive better performance and inform sales efforts

Compliance

• Ensure consent, privacy, and healthcare marketing compliance including PHI guardrails, consent management, de-identification, and ad platform data hygiene

Qualifications:

About you:

• Care deeply about what you do and about transforming cancer care.


• Have a passion for healthcare, life sciences, data and analytics, and technology.


• Have a sincere interest in working at a fast-paced engineering and product-led startup, and the ability to scale with the organization as it grows and its needs change over time.


• Excel by seeking professional and personal hypergrowth.


• Keep up with an unrelenting pace (the week, not the quarter).


• Can balance strategic priority-setting with campaign-level execution and testing.


• Are resilient and resourceful in face of ambiguity and thrive on (rather than endure) change.


• Bring critical thought and opinion.


• Embrace differences and disagreement to get things done and move forward: we will only succeed if we make the impossible possible.

You have:

• 5-12years of experience in growth or lifecycle on consumer or health apps


• Hands-on experience withIterableand comfortable building journeys and segments


• Fluent in GA4 and Amplitude


• Proven A/B testing on lifecycle and landing pages


• Strong writing skillsfor notifications and lifecycle copy


• Working SEO knowledge and content operations


• Experience with consent frameworks and HIPAA-adjacent guardrails


• Practical use of LLMs for content outlines, audience research, and QA

What we offer:

• High impact mission-driven work using cutting-edge tech for good: Be at the vanguard of AI healthcare innovation.


• Compensation Package: competitive salary and equity.


• Inclusive Culture: A diverse and welcoming work environment where everyone\'s voice is heard.


• Industry-leading comprehensive benefits including:


• Medical, dental, vision offerings for you and your family


• HSA, FSA, DSA and Commuter benefits


• 401k


• Unlimited PTO, holidays and paid company trips


• Wellness benefits


• Life insurance and long-term disability

What unites us is our Values and the passion we share to live by them:

• Patients first


• Data driven


• Relentless with a sense of urgency


• Results through teamwork


• Equity


• Do well while doing good

Outcomes4Me is an equal opportunity employer that values diversity and is committed to fostering an environment where everyone feels included.

Join us in transforming healthcare and ending cancer as know it.