VP Marketing

MARKT-PILOT; Chicago (IL); On-site; USD 150,000 - 250,000; Full time

Job summary

A fast-growing SaaS startup is seeking a dynamic VP Marketing to drive growth initiatives and elevate brand positioning. This leadership role involves crafting a marketing vision that enhances customer engagement and market presence, overseeing strategies for demand generation, product marketing, and analytics.

Qualifications

• 7+ years in B2B SaaS marketing with proven success.
• Strong expertise in digital marketing and demand generation.
• Fluent in English; additional languages a plus.

Responsibilities

• Develop and implement global marketing strategy.
• Lead pipeline growth through data-driven demand generation.
• Position MARKT-PILOT as an industry leader.

Skills

Demand Generation

Digital Marketing

Content Strategy

Marketing Automation

Leadership

Stakeholder Management

Analytical Skills

Tools

HubSpot

Job description

Join to apply for the VP Marketing role at MARKT-PILOT

Based in Chicago, Germany, Italy, and Stockholm, MARKT-PILOT is a fast-growing, high-tech SaaS startup that helps leading machine manufacturers increase revenue, profitability, and customer satisfaction through market intelligence.

We are seeking a dynamic and strategic VP Marketing to drive growth initiatives, elevate brand positioning, and lead demand generation. As a key member of the leadership team, you will craft and execute a marketing vision that accelerates revenue, enhances customer engagement, and expands our market presence.

As the VP Marketing, you will oversee brand strategy, demand generation, digital marketing, product marketing, and customer engagement, ensuring seamless collaboration with sales, customer success, and product teams. We want a forward-thinking leader who combines creativity with data-driven insights to drive measurable impact and position our brand for sustained success.

What you will own and execute:

1. Marketing Strategy & Leadership: Develop and implement a global marketing strategy aligned with business goals to drive growth and optimize budget impact.
2. Demand Generation & Growth: Lead pipeline growth through data-driven demand generation, digital marketing, ABM, and performance marketing strategies. Collaborate with sales to improve lead conversion and revenue.
3. Thought Leadership & Brand Authority: Position MARKT-PILOT as an industry leader via compelling content, PR, and impactful events. Engage in industry conversations to build credibility.
4. Product & Customer Marketing: Define go-to-market strategies with clear messaging and differentiation. Develop content and initiatives that reinforce brand credibility and customer success.
5. Regional & Global Expansion: Adapt marketing strategies to regional market dynamics in Germany, US, Italy, and Sweden, maintaining brand consistency.
6. Analytics & Performance: Establish KPIs, track performance, and leverage data insights to optimize marketing efforts and pipeline contribution.

Requirements:

1. 7+ years in B2B SaaS marketing with proven demand generation, pipeline growth, and revenue marketing success.
2. Strong expertise in digital marketing, content strategy, ABM, and marketing automation tools like HubSpot.
3. Experience leading global marketing teams with regional understanding of Europe and US markets.
4. Analytical mindset capable of measuring and optimizing marketing ROI.
5. Excellent leadership and stakeholder management skills across sales, product, and executive teams.
6. Fluent in English; additional languages like German, Italian, or Nordic languages are a plus.