VP, Marketing

Wilo USA; Cedarburg (WI); On-site; USD 180,000 - 250,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life and critical illness insurance

Employee Assistance Program

Health Savings Account

401(k) with match

Tuition reimbursement

PTO 19 days

Holidays 10

Sick days 6

On-site gym with trainers

On-site clinic

Climate-controlled plant

Natural lighting

Job summary

Wilo USA LLC, Cedarburg, WI, seeks a senior Marketing/Portfolio leader to drive regional strategy, lead a marketing team, and align with Sales, Product, and Engineering for growth across the Americas.

The role requires extensive experience in marketing leadership within industrial/manufacturing sectors, strong executive communication, and the ability to travel as needed. Excellent benefits accompany a VP-level position.

Qualifications

• MBA, postgraduate degree in marketing, engineering, or related field.
• 15+ years of progressive marketing, product management, or commercial strategy experience.
• Experience leading Marketing or Product Management organizations in B2B/industrial settings.
• Proven ability to develop and execute regional marketing portfolios and go-to-market plans.
• Strong knowledge of brand management, demand generation, and analytics.
• Experience working with distributors, engineers, contractors, and end users.

Responsibilities

• Own and execute regional marketing and portfolio strategy aligned with business objectives.
• Lead Marketing team, set goals, coach talent, and build capabilities.
• Translate insights into growth priorities, campaigns, and portfolio recommendations.
• Develop business cases for new products and market expansion.
• Partner with Sales to improve demand generation and customer retention.
• Drive regional brand strategy and consistent messaging across channels.
• Lead integrated marketing communications including digital, PR, events, and social media.
• Build a data-informed demand-engine using marketing automation and analytics.
• Guide product marketing, including launches, pricing support, and lifecycle communication.
• Advance AI-enabled marketing capabilities to improve personalization and speed.
• Create strategic relationships with distributors, firms, municipalities, and industry groups.
• Evaluate market trends, competitive threats, and emerging technologies.

Skills

Marketing leadership

Product management

Strategic planning

Digital marketing

Executive communication

Education

MBA or advanced degree

Tools

CRM

Marketing automation

BI tools

AI-enabled marketing tools

Job description

Join us at our Cedarburg facility! Wilo USA LLC is a subsidiary of Wilo SE, which is headquartered in Dortmund, Germany. Wilo is a leading manufacturer of pumps & pump systems for heating, cooling & air-conditioning, water supply, and sewage & drainage. Wilo USA acquired Weil Pump and Scot Pump in 2017, American-Marsh Pumps in 2019, QuantumFlo in October 2021, and HydroServe in May 2023.

The Vice President of Marketing, Wilo Americas, is the senior marketing leader responsible for developing and executing the regional marketing and portfolio strategy across the Americas. Reporting to the CTO, Wilo Americas, this role connects market insight, customer needs, product and application expertise, brand leadership, digitalization, and commercial execution to accelerate profitable growth. The VP will lead the Marketing organization, partner closely with Americas Sales, Product Management, Engineering, Operations, and global Wilo teams, and strengthen Wilo Americas’ position as a trusted provider of pumps, pump systems, and water-management solutions.

We offer exceptional benefits

• Health
• Dental
• Vision
• Life and Critical Illness Insurance
• Employee Assistance Program
• Health Savings Account
• 401(k) with match
• Tuition Reimbursement
• PTO (19 days)
• 10 holidays
• 6 sick days
• on-site gym with personal trainers
• on-site clinic
• climate-controlled plant
• natural lighting

Essential Duties and Responsibilities

• Own and execute Wilo Americas' marketing and portfolio strategy, annual plan, priorities, and performance management process aligned with regional business objectives.
• Lead, develop, and organize the Marketing team by setting clear goals, establishing effective processes, coaching talent, and building capabilities for future growth.
• Translate customer, market, channel, competitor, and regulatory insights into actionable growth priorities, value propositions, campaigns, and portfolio recommendations.
• Develop business cases for new products, platform investments, and market expansion opportunities.
• Partner with Sales leadership to improve demand generation, opportunity development, channel engagement, lead management, sales enablement, and customer retention.
• Drive regional brand strategy and ensure consistent positioning, messaging, visual identity, and customer experience across Wilo Americas businesses, brands, channels, and touchpoints.
• Lead integrated marketing communications, including digital marketing, content, public relations, events, trade shows, advertising, social media, thought leadership, and internal communications.
• Build a measurable demand-generation engine using appropriate marketing automation, analytics, and digital platforms; establish clear funnel definitions and service-level alignment with Sales.
• Guide product and solution marketing, including segmentation, targeting, positioning, launches, pricing support, lifecycle communication, competitive intelligence, and go-to-market readiness.
• Advance customer-facing digital and AI-enabled marketing capabilities that improve speed, relevance, personalization, productivity, and the overall customer journey.
• Create and manage strategic relationships with distributors, engineering firms, contractors, consultants, municipalities, end users, industry associations, universities, and other ecosystem partners.
• Evaluate market trends, customer requirements, competitive threats, and emerging technologies.
• Ensure marketing activities comply with company policies, applicable laws, data-privacy requirements, brand standards, and ethical business practices.

Leadership and Cross-Functional Expectations

• Serve as a strategic advisor to the CTO and Americas leadership team on market trends, customer needs, portfolio opportunities, brand positioning, and growth investments.
• Build strong working relationships across Sales, Product Management, Engineering, Operations, Finance, Human Resources, Information Technology, and global functions.
• Promote a customer-focused, data-informed, collaborative, and accountable culture.
• Communicate clearly with executive, technical, commercial, and external audiences and represent Wilo at selected customer and industry events.
• Lead change effectively across multiple businesses, locations, brands, channels, and stakeholder groups.

Minimum Qualifications (Knowledge, Skills, and Abilities)

• MBA, postgraduate degree in engineering, or other relevant advanced degree.
• Proven experience leading Marketing or Product Management organizations.
• At least 15 years of progressive marketing, product management, commercial strategy, or business development experience, including senior leadership responsibility
• Demonstrated success developing and executing marketing strategies in a B2B, B2C, industrial, manufacturing, engineered-products, building-services, water, or infrastructure environment.
• Experience in pumps, water/wastewater management, HVAC, plumbing, industrial equipment, building technologies, or related markets.
• Strong knowledge of market segmentation, customer insights, brand management, demand generation, digital marketing, product launches, channel marketing, and marketing analytics.
• Experience working with distributors, representatives, engineers, contractors, municipalities, OEMs, and end users.
• Working knowledge of CRM, marketing automation, business intelligence, digital commerce, and AI-enabled marketing tools.
• Familiarity with digital products, software-enabled services, IoT, AI-enabled solutions, and recurring revenue business models.
• Experience aligning multiple brands, acquired businesses, or product portfolios.
• Executive-level communication, presentation, stakeholder-management, and change-leadership skills.
• Ability to travel within the Americas and internationally as business needs require.

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

• Regularly required to sit or stand, reach, bend, and move about the facility.
• Office: Standard office equipment; work is usually performed in an office setting free from any disagreeable elements.

The company is an equal opportunity employer, a drug-free workplace, and complies with ADA regulations as applicable.