Product Marketing Manager

Zurn Elkay Water Solutions; Milwaukee (WI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive Salary

Medical, Dental, Vision, STD, LTD, AD&

Matching 401(k) Contribution

Health Savings Account

Up to 3 weeks starting Vacation

12 Paid Holidays

Annual Bonus Eligibility

Educational Reimbursement

Matching Gift Program

Employee Stock Purchase Plan

Job summary

Zurn Elkay Water Solutions Corporation in Milwaukee, WI seeks a Product Marketing Manager for the Wilkins product category. You’ll own the upstream portion of the product journey, lead positioning, and develop growth plans through new product development, collaborating with engineering, operations, marketing and sales to bring products to market.

You will define brand strategy, manage end-to-end commercialization, and drive successful launches with data-driven insights, cross-functional

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• 5+ years in product, channel or brand marketing with GTM launches.
• Experience collaborating with engineering, operations, marketing and sales.
• Strong analytical skills to interpret data and trends.
• Strategic mindset with cross-functional influence and initiative.

Responsibilities

• Develop brand roadmap, including positioning, value prop, naming and tier strategy.
• Own end-to-end NPI commercialization from scope to funnel creation and launch.
• Lead marketing growth plan for Wilkins with insights from product, channel and sales.
• Oversee brand trademark processes with business unit.
• Incorporate competitive positioning into product strategy and launch plans.
• Plan and execute new product launches aligned to GTM strategy.
• Analyze market trends to optimize marketing plans and differentiation.
• Collaborate with creative, media and channel marketing for strategy.
• Define customer personas and KPIs with cross-functional input.
• Guide Creative team on product focus and priorities.

Skills

Product strategy

Go-to-market launches

Cross-functional collaboration

Brand positioning

Market analysis

Education

Bachelor’s Degree in Marketing, Business or related field

Tools

Microsoft Office

PowerPoint

Excel

Word

Outlook

Teams

Canva

Job description

The Company Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We’re a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.

The Company Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We’re a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow. Named by Newsweek as One of America’s Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today’s leading international suppliers of plumbing and water delivery solutions. Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you’ll visit our website and learn more about Zurn Elkay at zurnelkay.com. If you’re ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!

The Product Marketing Manager owns the upstream portion of the product journey to market by leading the product positioning and the development of the growth plan through new product development for our Wilkins product category. This position collaborates with cross-functional teams to create effective marketing campaigns and develop product positioning strategies across multiple areas of the product life cycle, with a high degree of time spent on the launch.

• Develop brand roadmap, including brand positioning, value proposition, naming strategy, sub-brand, and tier strategy.
• Responsible for end to end NPI commercialization process from scope definition, value proposition, commercial deployment, training and funnel creation and conversion.
• Own marketing growth plan for the Wilkins business unit and corresponding product categories with insights from product management, channel marketing and sales.
• Responsible for brand trademark process with business unit.
• Incorporate competitive positioning into overall product strategy, including benchmarks, fighter sheets, new product launch awareness, and market trends.
• Responsible for new product launch plan and leading effective product launches aligned to the go-to-market strategy.
• Analyze consumer research, market trends and business performance to optimize marketing plans and create differentiated strategies.
• Collaborate with creative, media and channel marketing to develop strategy.
• Define key customer persona profiles, including messaging and key performance indicators, with input from channel, vertical and digital marketing.
• Establish product strategy for Creative team and provide guidance on product focus.

Qualifications

• Bachelor’s Degree in Marketing, Business or related field required
• 5+ years of experience in product, channel or brand marketing, ideally with a focus on product marketing with experience driving go-to-market launches
• Experience working in a cross functional environment with engineering, operations, marketing and sales
• Strong analytical skills with the ability to interpret data and market trends
• Ability to collaborate with cross-functional teams in the development launch of new products and other business initiatives
• Strong business acumen with a strategic mindset and ability to influence cross-functionally and upwards, as well as challenge the status-quo
• Self-reliant and results oriented; Works independently with minimal direction, driven, high sense of urgency, takes initiative, gets the job done. Deadline oriented.
• Exceptional interpersonal and presentation skills essential to interact effectively with all organizational levels
• Ability to be a team player. Projects and programs require substantial cross-functional work within the Company.
• Absorbs information quickly; classical marketing analytic skills, i.e., consumer and market research, along with volume, price and profitability trend analyses, and program-effectiveness evaluations
• Intent listener and a persuasive communicator. Written communications include recommendation briefs, marketing and capital spending requests, consumer collateral and sales training and presentation tools. Verbal communications include one-on-one and small group discussions, sales meetings, and customer presentations.
• Strong prioritization, organization, and project management skills
• Flexibility: Ability to pivot quickly based on dynamic market changes. Ability to work with changing priorities.
• Proficient in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams), Constant Contact, Canva and Adobe
• Ability to travel up to 25%

• Competitive Salary
• Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
• Matching 401(k) Contribution
• Health Savings Account
• Up to 3 weeks starting Vacation (may increase with tenure)
• 12 Paid Holidays
• Annual Bonus Eligibility
• Educational Reimbursement
• Matching Gift Program
• Employee Stock Purchase Plan – purchase company stock at a discount!

Equal Opportunity Employer – Minority/Female/Disability/Veteran