VP, Leads & Advertising: Growth, AI Ops & Strategy

Perseus Group; United States; Remote; USD 162,000 - 198,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) with company match

Paid time off

Job summary

Perseus Group, part of Constellation Software Inc., seeks a VP of Leads & Advertising to own and evolve a comprehensive leads and advertising portfolio across Social Leads, SEM/Website Leads, and HouseValues.com portal leads.

You will drive growth, optimize unit economics, and institute AI-enabled automation to improve efficiency, scale operations, and deliver measurable ROI. This is a senior, high-impact leadership role.

Qualifications

• 7+ years in digital advertising, lead generation, or performance marketing, ideally with direct P&L or business-unit ownership experience.
• Experience with one or more core lead-gen channels (paid search/SEM, paid social, portal/marketplace lead delivery, or programmatic display) and working knowledge across the rest.
• Track record as a product owner or general manager who has taken products from idea to scaled, profitable performance — comfortable owning outcomes, not just outputs.
• Strong quantitative fluency: cost-per-lead, conversion/delivery rates, LTV/CAC, cohort and retention analysis; able to work directly in data to find the story, not just review dashboards built by others.
• Deep curiosity about consumer behavior, with experience translating research and data into product and marketing decisions.
• Real estate, proptech, or other high-consideration/local-services lead‑gen experience is a strong plus.
• Operator mentality: high ownership, comfortable with ambiguity, moves fast, and builds credibility through results.
• Excellent cross-functional communication skills; able to influence without relying solely on formal authority given the dual-reporting/partnership nature of this role.
• Hands‑on experience implementing automation and AI‑powered platforms — campaign optimization, bid management, workflow orchestration, or similar — to replace manual processes and improve efficiency and ROI.

Responsibilities

• Own Leads & Advertising business roadmap, P&L, and unit economics across Social Leads, SEM/Website Leads, and HouseValues.com.
• Lead advertising and lead-gen strategy across channels; manage marketing, media buying, and analytics; direct testing, scaling, and optimization of campaigns.
• Develop a rigorous understanding of the consumer journey and translate insights into product/marketing decisions.
• Evolve existing products and build new leads/advertising offerings, including partnerships and data sources.
• Lead cross-functional collaboration with Sales/Agent Operations, Product, Engineering, Marketing, and Data/Analytics.
• Oversee automation and AI-enabled operations to replace manual work and maximize ROI.

Skills

P&L ownership

Digital advertising

Lead generation

Cross-functional leadership

Data-driven decision making

AI/Automation experience

Communication skills

Tools

Analytics platforms (GA/Adobe)

Job description

Perseus Group, part of Constellation Software Inc., seeks a VP of Leads & Advertising to own and evolve a comprehensive leads and advertising portfolio across Social Leads, SEM/Website Leads, and HouseValues.com portal leads.

You will drive growth, optimize unit economics, and institute AI-enabled automation to improve efficiency, scale operations, and deliver measurable ROI. This is a senior, high-impact leadership role.