VP, Influencer Marketing - Temporary Worker

Dentsu International Americas; New York (NY); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Dentsu Creative seeks a TEMP VP, Influencer Marketing to lead and streamline our influencer programs. You will shape strategy, oversee end-to-end campaigns, and drive new business opportunities, while guiding a growing team in a collaborative, fast-paced agency environment.

The role requires extensive experience, strong presentation skills, and a client-first approach. NYC or Chicago location, ET/CT time zones, W2 placement on Dentsu payroll, with potential weekend overtime.

Qualifications

• 12+ years of applicable experience; agency experience preferred.
• Strong leadership and relationship management capabilities.
• Proven new business development experience and strategic guidance.

Responsibilities

• Lead and support influencer marketing initiatives and campaigns.
• Forecast campaign impact and communicate KPIs to clients.
• Oversee end-to-end influencer campaigns with cross-functional teams.
• Drive new business pitches and expand services with clients.
• Manage budgets, SOWs, contracts, and invoices with the team.

Skills

Strategic thinking

New business

Presentation skills

Team leadership

Client relationship mgmt

Analytical thinking

Contracting knowledge

Tools

Influencer platforms

Job description

Job Description:

TEMP Role - W2 on Dentsu Payroll Only

Time Zone: ET or CT

Location Preference: NYC or Chicago

ASAP-2/18/2027

Weekend and Occasional Overtime May be Required

Must be US based

About Dentsu Creative:

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to postively impact people, business and society. Established in June 2022, Dentsu Creative is integrated with dentsu's Media and CXM businesses in over 145 countries and regions, to offer integrated Growth Solutions.

Overview

We are looking for a TEMPORARY VP, Influencer Marketing to lead and support our team. You will be developing, implementing and overseeing processes that will ensure our effectiveness and overall success. We are looking for a strategic thinker with extensive new business experience and strong presentation skills. You will play an integral part in driving the strategic vision of influencer campaigns, all in a supportive, people-first environment on a team with ample growth opportunities.

Key Accountabilities

• Own one or more influencer marketing client accounts, acting as the beginning and end point to clients who are utilizing our services as partners. Ensure their dedicated team is meeting their needs and then some.
• Provide overall direction to your team on best practices for managing end-to-end influencer marketing campaigns.
• Be responsible for forecasting potential impact of influencer campaigns / KPIs and communicating how it can impact clients' businesses.
• Collaborate and drive success in skillfully promoting influencer content with Dentsu paid media teams.
• Proactively pitch business growth opportunities to existing clients.
• Be an active part of the new business pitch process, developing strategies, recommendations and presenting to potential new clients in partnership with leaders.
• Assist your team in developing timelines and project plans to ensure successful delivery.
• Take an active and responsive role in internal team processes by serving as the approver for project budgets, SOWs, contracts and invoices.
• Serve as a key contact for Dentsu Legal in matters of contract development, amendments, and disputes, lending your expertise to the process.
• Hold ultimate responsibility for meeting financial goals for your account(s).
• Successfully manage a team and communicate challenges, changes and needs with them in an effort to drive success and ensure their continual growth.
• Always consider how we can improve processes, tools and offerings and taking on the development of these improvements.
• Partner with your Group Director and other team leadership to set the strategic vision for your team and accounts.
• Provide directive and final input on analysis of results as part of performance reporting process to draw implications that inform future campaigns.
• Gain a broader view of services and offerings across the Dentsu organization, and seeking opportunities to expand our services provided to each client.
• Hold responsibility for client and intercompany billing at project completion.

Person Specification

• 12+ years' applicable experience. Agency experience is preferred.
• 10+ years account lead experience who can maintain positive relationships, deliver strategic council, and successfully troubleshoot client and internal issues
• 7+ years in the social/digital space as well as influencer marketing
• Must demonstrate strong strategic skills.
• Must have new business experience.
• Must have strong presentation skills.
• Knowledge of sound influencer contracting terms and conditions.
• Experience managing a team.
• A commitment to creating both groundbreaking and high-quality work.
• Knowledge of influencer marketing platforms as well as key performance metrics for paid/earned/owned media and analytics
• Ability to distill macro information into actionable items that can be applied in our everyday work.
• Prior experience with influencer management platforms
• Knowledge of paid media best practices a big plus.
• A team and people-focused attitude.
• An eagerness to learn from others within all levels of the organization.
• Ability to be self-sufficient while being reliable throughout the day through various communication channels.

Additional Information

At dentsu, we believe great work happens when we're connected. Our hybrid way of working combines remote flexibility with regular in-person collaboration to spark ideas and strengthen our teams. Many of our employees who live within commuting distance (90 minutes) from one of our Headquarter or Hub Offices (New York, Chicago, Detroit, Los Angeles) are required to work in the office 2-3 days per week including one Team Day. The minimum number of days may vary by office and role. Dentsu may designate other HQ or Hub offices at any time. Those who do not live near an office may be designated as a remote employee, depending on the role and bus