VP, Growth Marketing & Communications

Availity; United States; Remote; USD 180,000 - 320,000; Full time

Benefits offered by this job

Competitive salary

Bonus structure

HSA company contribution

Health, vision, dental coverage

401(k) match

Unlimited PTO

Job summary

Availity is seeking a Vice President of Marketing & Communications to shape and execute a data‑driven strategy that accelerates growth and strengthens category leadership. This leader will transform marketing into a growth engine powered by AI, automation, customer insights, and high‑impact content across channels, while building a high‑performing team and aligning with executive priorities.

The role requires extensive experience across marketing disciplines, a proven track record of

Qualifications

• 12+ years of progressive marketing leadership experience, including executive roles.
• Proven success driving measurable growth in complex environments.
• Expertise across product marketing, digital, brand, and communications.
• Demonstrated ability to build AI-enabled, high-performing marketing organizations.
• Strong track record of leading transformation, scaling teams, and improving operational efficiency.
• Strong executive presence with experience influencing senior stakeholders and boards.
• Well‑versed in evolving marketing trends and competitive strategies in the technology landscape.
• Deep understanding of end‑to‑end product lifecycle and alignment to go‑to‑market success.
• In‑depth knowledge of market intelligence and competitive positioning.
• Healthcare industry exposure preferred.
• Proven track record unlocking greater market recognition through stronger positioning and differentiation.
• Experience modernizing marketing through AI, automation, and data.

Responsibilities

• Define and lead an integrated, enterprise‑wide marketing and communications strategy aligned to growth objectives and value creation.
• Translate business priorities into clear, executable roadmaps with defined ownership, outcomes, and ROI.
• Position Availity as a category leader through differentiated positioning, thought leadership, and market‑shaping narratives.
• Lead omnichannel engagement with high‑quality content creation, leveraging modern formats such as video and social, to ensure Availity is consistently discovered, understood, and trusted.
• Champion the adoption of AI, automation, and advanced marketing technologies to increase productivity, personalization, and speed‑to‑market.
• Build a test‑and‑learn culture and continuously improve outcomes through experimentation, predictive insights, and emerging technologies.
• Ensure marketing operations are data‑driven, adaptive, and future‑ready, establishing a rigorous operating system with metrics, dashboards, and performance visibility.
• Design high‑impact engagement strategies, including events and experiences, to drive pipeline velocity and deepen relationships.
• Oversee end‑to‑end strategy and execution across marketing, partnering with the Go‑to‑Market team for positioning, messaging, and brand experience.
• Serve as a strategic advisor on corporate communications, public relations, and executive messaging, owning crisis management and ensuring clear, coordinated communication.
• Build, lead, and develop a high‑performing team, fostering ownership, innovation, and continuous improvement while prioritizing talent development and succession planning.
• Partner with executive leadership to align marketing strategy with enterprise priorities and serve as a trusted advisor across cross‑functional teams.

Skills

Marketing leadership

Strategic planning

Product marketing

Digital marketing

Brand management

Communications

AI & automation

Executive stakeholder management

Go-to-market strategy

Team leadership

Tools

Marketing tech stack

Job description

Availity is seeking a Vice President of Marketing & Communications to shape and execute a data‑driven strategy that accelerates growth and strengthens category leadership. This leader will transform marketing into a growth engine powered by AI, automation, customer insights, and high‑impact content across channels, while building a high‑performing team and aligning with executive priorities.

The role requires extensive experience across marketing disciplines, a proven track record of