VP Growth Marketing - AI-Driven Growth Leader (Remote)

TSR Gym Technik Ltd; United States; Remote; USD 210.000 - 230.000; Vollzeit

Benefits dieser Stelle

Open PTO

Parental Leave

Pawternity Leave

Medical Coverage

Dental Coverage

Vision Coverage

EAP

Calm App

Zusammenfassung

ABC Fitness is seeking a senior Growth Leader to own global MRR targets and lead growth across Trainerize and FitMetrics. You will drive paid media, CRO, lifecycle marketing, SEO and content-led growth while partnering with Product, Finance and Customer Success to accelerate activation, retention and expansion.

The role emphasizes cross-functional leadership, data-driven decision making and an AI-enabled growth mindset to scale a unified growth engine across regions and products.

Aufgaben

• Own new MRR, expansion and growth targets across ABC Trainerize and ABC FitMetrics; establish clear goals, pacing and priorities with executive, Product, Finance and Marketing stakeholders.
• Establish a consistent global cadence for performance review, experimentation and corrective action; ensure teams are aligned around shared definitions and measurable outcomes.
• Align customer segmentation, growth opportunities and product-led plays with Product, Marketing and Customer Success.
• Balance short-term performance with sustainable improvements in activation, adoption, conversion, retention and expansion.
• Paid acquisition (SEM + Paid Social + Programmatic) — governance & outcomes: Set strategy, channel roles, investment thesis and guardrails across products and regions; lead agency selection and management; and drive budget pacing and reallocation based on performance, marginal returns and incrementality.
• Web + CRO: Own the digital funnel from discovery through activation and conversion; build a CRO program with a clear hypothesis backlog, experimentation velocity and analytics hygiene, driving measurable improvements in CVR, CAC, activation, conversion and MRR.
• Lifecycle and marketing automation: Scale lifecycle programs that improve onboarding, activation, adoption, conversion, retention and expansion; define segmentation and personalization standards; and partner with Product, Implementation and Customer Success to turn product and customer signals into meaningful growth opportunities.
• SEO + AEO (LLM visibility) + content-led growth: Scale technical SEO, answer engine optimization and intent-led content performance in partnership with Marketing and content teams; build durable organic growth through comparisons, FAQs, schema, buyer-intent answers and other high-value content.
• Social, influencer and digital distribution: Build a stronger social, influencer, affiliate, partner and community growth motion where appropriate, with clear objectives, learning agendas and quality standards.
• Growth loops and emerging channels: Identify underdeveloped acquisition channels, growth loops and new revenue opportunities; test, learn and scale the channels that create sustainable customer and product growth.

Jobbeschreibung

ABC Fitness is seeking a senior Growth Leader to own global MRR targets and lead growth across Trainerize and FitMetrics. You will drive paid media, CRO, lifecycle marketing, SEO and content-led growth while partnering with Product, Finance and Customer Success to accelerate activation, retention and expansion.

The role emphasizes cross-functional leadership, data-driven decision making and an AI-enabled growth mindset to scale a unified growth engine across regions and products.