VP/Group Director, Media Strategy & Client Growth

Publicis Groupe ANZ; New York (NY); On-site; USD 149,000 - 239,000; Full time

Job summary

Digitas seeks a Vice President/Group Director of Media in New York who will lead media strategy and oversee development of client programs. The role requires steering cross-team initiatives, maintaining senior publisher relationships, and representing the agency in industry circles.

The ideal candidate has 6–12 years in advertising and marketing, strong leadership, and deep digital media expertise. Travel readiness and AI familiarity are a plus for ideation and research tasks.

Qualifications

• Four year degree (Master’s degree preferred)
• 6-12 years Advertising and Marketing industry experience
• 3 years of staff management and team leadership
• Expertise in the digital world
• Thorough knowledge and expertise in different types of Media
• Proven leadership ability and previous client relationship experience
• Exemplary verbal and written communication skills
• Time management and problem solving skills
• Proficiency in Excel, Word, PowerPoint, MRI, and CMR
• Track record of successful problem-solving skills
• Superior interpersonal and presentation skills
• Candidate must be open to travel as needed
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus

Responsibilities

• Contribute to a core team responsible for strategic initiatives
• Articulate departmental and customer segmentation and Media tactics
• Oversee development of program strategies across different teams
• Assume a huge role on core client teams and new business opportunities
• Maintain senior level relationship with publishers
• Engage in public relations within the Media field
• Represent the agency within industry organizations
• Support relevant training sessions
• Establish long-term trust with clients

Skills

Leadership

Strategic thinking

Client relationship management

Communication

Education

Bachelor's degree

Master’s degree preferred

Tools

MRI

CMR

Excel

PowerPoint

Job description

Digitas seeks a Vice President/Group Director of Media in New York who will lead media strategy and oversee development of client programs. The role requires steering cross-team initiatives, maintaining senior publisher relationships, and representing the agency in industry circles.

The ideal candidate has 6–12 years in advertising and marketing, strong leadership, and deep digital media expertise. Travel readiness and AI familiarity are a plus for ideation and research tasks.