Senior Media Leader (Contract) — Strategy & Growth

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 80,000 - 128,000; Part time

Job summary

Digitas is the Networked Experience Agency. We’re seeking a freelance/contract VP, Director of Media to lead transformation with expert media, marketing and management skills.

You’ll take ownership for the Media group on key accounts, guide strategy development and write media plans, while overseeing negotiation, implementation and performance analysis. Responsibilities include turning brand objectives into digital media strategies, delivering timely media expertise, spotting opportunities

Qualifications

• Four years of college education; ten to twelve years of agency experience
• Deep familiarity with the digital environment and a demonstrated ability to develop and understand consumer insights and translate those insights into meaningful digital behaviors and marketing strategies
• An ability to think beyond just media — no matter what the solution requires, you’ll be a sharp, informed digital marketing advocate and expert for our clients and our team
• Knowledge of qualitative measurement approaches – online and offline – and how/when to apply them so that we deliver measurable successes
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Responsibilities

• Translating brand marketing objectives into succinct digital media strategies that impress and excite our clients, and transforming marketing challenges into platform-agnostic communications
• Providing relevant, timely digital media expertise – bonding with brand team to help them truly understand why they need digital marketing, and then helping them adapt their thinking and approach accordingly
• Astutely identifying broader opportunities for Digitas (creative and other services) and articulating opportunities to senior leadership in a timely, relevant manner
• Developing and understanding consumer insights and translating those insights into meaningful digital behaviors and marketing strategies
• Being a “chameleon,” ably shifting and adapting to meet business demands and individual client needs
• Effectively and enthusiastically representing Digitas – you’ll be the face of our company, the person whom staff and clients alike look up to
• A willingness to travel as needed – you’re open to new places, new faces and new ideas

Skills

Digital marketing

Media strategy

Agency experience

Consumer insights

AI tools familiarity

Education

Bachelor’s degree

Tools

ChatGPT

Google Gemini

DALL-E

Midjourney

Job description

Digitas is the Networked Experience Agency. We’re seeking a freelance/contract VP, Director of Media to lead transformation with expert media, marketing and management skills.

You’ll take ownership for the Media group on key accounts, guide strategy development and write media plans, while overseeing negotiation, implementation and performance analysis. Responsibilities include turning brand objectives into digital media strategies, delivering timely media expertise, spotting opportunities