VP Go-to-Market Lead, Branded Cards

Aumni; Wilmington (DE); On-site; USD 210,000 - 320,000; Full time

Benefits offered by this job

Base salary + incentives

Comprehensive health care

Retirement savings plan

Job summary

Chase Branded Cards is seeking a Vice President, Go to Market Lead to own end-to-end launches, refreshes, and strategic initiatives for the Small Business portfolio. You will partner with General Managers and cross-functional leaders to translate priorities into integrated go-to-market plans, govern workflows, and drive successful outcomes.

You will lead readiness, manage risks, and deliver executive communications to senior stakeholders, strengthening frameworks for faster, scalable launches

Qualifications

• 5+ years of experience in go-to-market strategy, product marketing, product management, consulting, or corporate development.
• Experience leading complex product launches and strategic initiatives.
• Ability to translate strategy into actionable plans and deliver results in a matrixed organization.
• Strong program management and organizational skills with ambiguity navigation.
• Excellent executive communication and stakeholder influence.

Responsibilities

• Lead end-to-end go-to-market delivery for new card products, refreshes, and key initiatives.
• Translate priorities into integrated plans with objectives, milestones, owners, dependencies and measures.
• Establish governance and operating cadences for timely decisions.
• Partner with leaders across product, brand, marketing, acquisition, operations and channels.
• Own launch readiness criteria, go/no-go decisions, contingency planning and coordination.
• Identify risks and dependencies; drive mitigation and resolution.
• Develop executive communications for senior stakeholders.
• Track launch performance and lead post-launch reviews.
• Strengthen go-to-market frameworks for consistency, scalability and speed.
• Coach and develop junior team members, fostering collaboration and accountability.

Skills

Go-to-market strategy

Product marketing

Product management

Executive communication

Stakeholder management

Program management

Cross-functional leadership

Strategy translation

Education

Bachelor’s degree or equivalent

MBA or equivalent

Job description

Chase Branded Cards is seeking a Vice President, Go to Market Lead to own end-to-end launches, refreshes, and strategic initiatives for the Small Business portfolio. You will partner with General Managers and cross-functional leaders to translate priorities into integrated go-to-market plans, govern workflows, and drive successful outcomes.

You will lead readiness, manage risks, and deliver executive communications to senior stakeholders, strengthening frameworks for faster, scalable launches