VP, Go-to-Market

Paessler GmbH; Austin (TX); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Hybrid work environment

Flexible working hours

Job summary

Paessler GmbH in Austin, TX, seeks a VP of Go-to-Market to align product value with revenue across marketing, sales, and customer success. You will own GTM strategy and execution across direct, channel, and existing customers.

As a member of the Senior Leadership Team, you will shape pricing, packaging, and launches to drive pipeline and adoption. This hybrid role offers flexible hours and room for ambitious ideas.

Qualifications

• 10+ years in B2B SaaS or tech marketing, with progression through product marketing or GTM strategy roles.
• Experience spanning at least two of: product marketing, channel/partner marketing, customer marketing.
• Track record partnering directly with Sales and Product leadership, not just Marketing peers.
• Comfortable with pricing/packaging work and pipeline-level metrics, not just brand/awareness metrics.

Responsibilities

• Define GTM strategy and oversight across marketing, sales, and customer success for new logos, channels, and existing customers.
• Ensure consistent, differentiated positioning across the product portfolio for accelerated sales performance.
• Lead pricing and packaging decisions to maximize AOV and conversion.
• Own product launch readiness to generate pipeline and drive feature adoption.
• Communicate commercial changes (plans, pricing) clearly to stakeholders to protect pipeline and continuity.

Skills

B2B SaaS marketing

GTM strategy

Pricing & packaging

Sales & Product collaboration

Tools

Marketing tools

Job description

The VP, Go-to-Market turns product value into revenue; owning the strategy and execution that connects product value to revenue outcomes across every route to market — direct, channel, and existing customers. The role sits at the intersection of marketing, product, sales, and customer success, aligning those teams around one commercial motion and one set of targets.

The role is Product's primary commercial GTM partner. Upstream, they feed win-loss insight, competitive intelligence, and customer feedback into roadmap priorities. Downstream, they turn shipped product into pipeline — owning packaging, positioning, and launch readiness so new features convert into adoption and revenue.

As a member of the Senior Leadership Team, the VP, GTM shapes company-wide commercial strategy, not just marketing execution.

AREAS OF OWNERSHIP

Key Outcomes

• GTM strategy and oversight that drives the tactical execution by marketing, sales and customer success across our new logo, channel and customer teams.
• Consistent, differentiated positioning across the product portfolio that sales, partners, and customers can all repeat back accurately — accelerating sales performance
• Pricing and packaging that maximizes AOV and conversion without adding friction to the buying process
• Successful product launches that generate pipeline in the first quarter and drive adoption of new capabilities
• Clear, timely communication of commercial changes (e.g., plans and pricing) to all stakeholders, protecting business continuity and pipeline growth

YOUR PROFILE

• 10+ years in B2B SaaS or tech marketing, with progression through product marketing or GTM strategy roles
• Experience spanning at least two of: product marketing, channel/partner marketing, customer marketing
• Track record partnering directly with Sales and Product leadership, not just Marketing peers
• Comfortable with pricing/packaging work and pipeline-level metrics, not just brand/awareness metrics

FACTS FOR YOU

• Many possibilities to further develop your individual skillset.
• Innovative and creative work environment with plenty of room for new ideas.
• A structured onboarding phase with experienced colleagues.
• Flexible working hours and a hybrid working environment.
• Paessler is a fast-growing midsized company that has been in the market for 20+ years.
• The company is focused on long-term goals and is currently comprised of 400+ employees.

And at the end, a very important note:

For us, diversity is more than just a word — it's a commitment. Our job posts are geared towards all people, regardless of their gender, sexual orientation, background, faith, or physical abilities. We value diversity and strive to create a work environment that prioritizes equal opportunities and inclusion. In line with this objective, please note that candidates with severe disabilities will be given preferential consideration over applicants with equal qualifications. At Paessler, we're determined to break down barriers and provide everyone with the chance to develop their full potential. Please feel free to let us know if you believe there are ways we can improve the wording of our jobs posts or our overall recruitment approach. Let's work together to create a more colorful and inclusive corporate culture!