VP, Enterprise Pricing Performance

Gap Inc.; San Francisco (CA); On-site; USD 150,000 - 200,000; Full time

Job summary

Gap Inc. in San Francisco is seeking a VP, Enterprise Pricing Performance to develop and implement pricing strategies. This foundational role is crucial in reshaping how the company thinks about pricing and promotional strategies, focusing on AI-driven tools and a team of pricing optimizers.

The ideal candidate will define frameworks and lead efforts to enhance decision-making processes across all brands. Candidates should be prepared to work closely with brand leaders to deliver actionable insights at speed.

Qualifications

• Experience in pricing strategy development and execution.
• Strong proficiency in data analysis and interpretation.
• Prior role in developing AI-driven pricing tools is preferred.

Responsibilities

• Define pricing architecture frameworks and establish analytical standards.
• Shape brand's pricing positioning and promotional strategy.
• Lead a team focused on delivering pricing insights quickly.

Skills

Pricing strategy development

Data analysis and interpretation

AI-driven tools knowledge

Stakeholder management

Education

Bachelor's degree in Business or related field

MBA preferred

Tools

Pricing software

Analytical tools

Job description

Overview

About Gap Inc. At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture. Our portfolio—Old Navy, Gap, Banana Republic, and Athleta—each brings a distinct point of view to how we show up in the world and serve our customers. Old Navy democratizes style with quality and value for all. Gap champions originality through essential pieces that celebrate individuality. Banana Republic is rooted in a spirit of discovery, creating modern pieces inspired by craftsmanship and travel. Athleta champions the Power of She through confidence, strength, and movement. We’re driven by a shared purpose: to bridge gaps—between people, perspectives, and possibilities—to create a better world. We’re building a team that performs at a high level—people who think boldly, take ownership, and turn ideas into impact. If you’re ready to learn fast and help shape what’s next, you’ll fit right in.

About The Role

Gap Inc. is reimagining how it brings product to market - from concept to customer - through AI, digital innovation, and new ways of working. Our mission is to build a future-proof, AI-enabled product engine that integrates design, merchandising, planning, sourcing, and inventory management into one connected ecosystem. By redesigning workflows, roles, and technologies, we’re empowering teams to make faster, smarter, and more creative decisions - guided by data, powered by AI, and elevated by human judgment. Through pilot-to-scale programs across Digital Product Creation, Speed-to-Market, and Merchandise Planning & Inventory Optimization, we’re modernizing our tools, transforming our talent model, and activating a composable tech architecture that will unlock agility, precision, and growth across all brands. At its core, the transformation is about future-proofing Gap Inc. - blending creativity, commerce, and computation to drive relevance, speed, and sustainable value creation for our customers and teams worldwide. The VP, Enterprise Pricing Performance is a foundational hire in this transformation: the person who will build Gap Inc.’s pricing strategy capability from the ground up. This is not a role that inherits a playbook. You will define the pricing architecture frameworks, establish the analytical standards, and shape how each brand thinks about price positioning, promotional strategy, and markdown execution - all within an operating model powered by AI-driven tools and agentic workflows. Reporting into the future SVP, Pricing, Platform Analytics, and Inventory Optimization, you’ll partner directly with Brand business owners, while leading a brand-aligned team of pricing optimizers dedicated to delivering decision-ready insights at speed.