VP, E-Commerce Artist & Label Services

Warner Music Group; Los Angeles (CA); On-site; USD 124,000 - 200,000; Full time

Job summary

Warner Music Group seeks a Vice President of D2C Marketing to lead the global direct-to-consumer marketing function for WMX, overseeing CRM, lifecycle marketing, paid media, and fan data strategy.

The role partners with labels, global marketing, e‑commerce, creative and operations to grow revenue, diversify streams, and build scalable, fan-first marketing systems across artist e‑commerce and third‑party business.

Qualifications

• Senior D2C marketing leader with teams and complex stakeholder relationships.
• - Deep understanding of fans in music, culture, consumer products.
• - Balance long-term strategy with near-term execution.
• - Build scalable marketing systems that respect artist nuance.
• - Data-informed, results-driven with storytelling.
• - Experience coordinating with labels, brand partners or matrixed orgs.

Responsibilities

• Lead and manage a team of senior marketing leaders embedded with label partners to plan and execute D2C campaigns.
• Own the global CRM and lifecycle marketing strategy, including email, SMS, and data acquisition initiatives.
• Oversee marketing for WMX’s third‑party business to drive growth beyond Warner‑signed artists.
• Develop and launch new D2C properties and platforms expanding WMX’s e‑commerce footprint.
• Set and manage paid media strategy across Meta, Google, TikTok, and emerging platforms.
• Partner with e‑commerce, creative, and operations teams to ensure marketing initiatives are scalable.
• Establish KPIs, reporting frameworks, and dashboards across all D2C marketing efforts.

Skills

Senior D2C marketing leader

Stakeholder management

Fan marketing across music culture

Strategic vs execution balance

Scalable systems for artist nuance

Data-driven storytelling

Experience with labels/brand partners

Job description

About the Role

Vice President, D2C Marketing will lead the global direct-to-consumer marketing function for Warner Music Group’s merchandise and e‑commerce division, WMX.

Responsibilities include overseeing marketing strategy across artist e‑commerce, third‑party business, and new D2C properties; managing senior marketing leaders; owning CRM, lifecycle marketing, paid media, and fan data strategy; coordinating with labels, global marketing, e‑commerce, creative and operations teams; driving growth, diversifying revenue, and building scalable fan‑first marketing systems.

Key Responsibilities

• Lead and manage a team of senior marketing leaders embedded with label partners to plan and execute D2C campaigns.
• Own the global CRM and lifecycle marketing strategy, including email, SMS, and data acquisition initiatives.
• Oversee marketing for WMX’s third‑party business to drive growth beyond Warner‑signed artists.
• Develop and launch new D2C properties and platforms that expand WMX’s e‑commerce footprint and diversify revenue.
• Set and manage paid media strategy across Meta, Google, TikTok, and emerging platforms.
• Partner with e‑commerce, creative, and operations teams to ensure marketing initiatives are operationally sound and scalable.
• Establish KPIs, reporting frameworks, and performance dashboards across all D2C marketing efforts.

Qualifications

• Senior D2C marketing leader with experience managing teams and complex stakeholder relationships.
• Strong understanding of how to market to fans across music, culture, and consumer products.
• Comfortable balancing long‑term strategy with near‑term execution.
• Ability to build systems that scale while supporting artist‑specific nuance.
• Data‑informed and results‑oriented, with a talent for creative storytelling.
• Experience working closely with labels, brand partners, or similarly matrixed organizations.

Preferred Experience (Optional)

• 7–10 years of experience in a similar role.
• Proven success growing third‑party or non‑core revenue streams.
• Experience launching and scaling new digital commerce properties or platforms.
• Experience coordinating international campaigns across global markets.

Requirements

• Minimum of 5 days per week in the office (in‑office collaboration required).
• Salary range: $124,000 to $200,000. Pay is dependent on experience and business needs.

Equal Opportunity Employer

Warner Music Group is an Equal Opportunity Employer.