Head of Content Distribution & Revenue Growth

WNET; New York (NY); Hybrid; USD 277,000 - 297,000; Full time

Job summary

The WNET Group is seeking a strategic leader to drive distribution and new revenue across broadcast, streaming, and digital platforms. You will unite programming, rights, and research to grow revenue and reach while collaborating with executive leadership.

You will lead a data-driven approach to platform strategy, develop licensing and sponsorship pathways, and oversee a cross-functional team to maximize audience engagement and philanthropy.

Qualifications

• 15+ years of experience in content distribution, audience development, programming or media business development, including senior leadership of multi-platform video businesses.
• Proven record of building audiences on YouTube, OTT and social platforms and turning that reach into revenue through licensing, sponsorship, subscription or membership.
• Experience with rights and clearances, library monetization, syndication or content licensing.
• Fluency in broadcast and digital measurement, including attribution, retention and lifetime value.
• A collaborative style and a track record of advocating for reach and revenue in editorially serious, mission-driven environments.
• Demonstrated ability to make programming and distribution decisions based on data, experience and an understanding of audience trends.

Responsibilities

• Leads programming strategy across broadcast and digital, and oversees scheduling for multiple THIRTEEN, WLIW21 and ALL ARTS offerings.
• Joins new productions with a distribution, rights and revenue plan in collaboration with Production and national program teams.
• Determines platform, window and sequence for titles across broadcast, Passport, YouTube, FAST, OTT, podcasts and social platforms.
• Builds and maintains a single rights ledger; secures rights for new content and manages renewals and acquisitions.
• Leads a library licensing program including clip, footage, educational and catalog licensing to AVOD, SVOD and international buyers.

Skills

Content distribution

Audience development

Revenue strategy

Data-driven decision-making

Cross-functional leadership

Job description

The WNET Group is seeking a strategic leader to drive distribution and new revenue across broadcast, streaming, and digital platforms. You will unite programming, rights, and research to grow revenue and reach while collaborating with executive leadership.

You will lead a data-driven approach to platform strategy, develop licensing and sponsorship pathways, and oversee a cross-functional team to maximize audience engagement and philanthropy.