VP/Director, Guild Retention & Engagement

Angel

Provo (UT)

On-site

USD 180,000 - 250,000

Full time

3 days ago

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Job summary

Angel Studios in Provo, UT is seeking a Senior leader to own retention and churn across the Angel Guild’s multi-million member subscription. You will set the strategy for onboarding, engagement, save/cancel deflection, and revenue recovery, partnering with Product, Data Science, Growth, Content, and Finance to drive long-term value.

You will build and coach a high-performing lifecycle team, establish predictive churn capabilities, and scale retention playbooks from large streaming platforms to

Qualifications

Must have 10+ years in subscription or DTC businesses, with direct retention ownership at senior levels.
Experience leading lifecycle programs across email, push, in-app, and other channels.
Strong analytical chops; able to tie retention work to revenue and cohort analysis.

Responsibilities

Own voluntary and involuntary churn, net retention, and related LTV metrics for Angel Guild.
Build and lead retention strategy across onboarding, engagement, save/cancel deflection, and revenue recovery.
Partner with Product and Data Science on predictive churn models, personalization, and in-product retention experiences.
Lead lifecycle programs across email, push, in-app, and other owned channels.
Build and coach a high-performing retention / lifecycle team; raise the bar on experimentation.

Skills

Retention strategy

Lifecycle CRM

Predictive churn

Payment recovery

Churn ownership

Cross-functional leadership

Data analysis

Team coaching

Experimentation

Subscription business

Job description

Description

Angel (NYSE: ANGX) is building an audience-driven studio and streaming platform. The Angel Guild has surpassed 3 million paying members who watch, screen, and vote on the stories we bring to theaters and the Angel app. Membership growth has been strong - retention and lifetime value are now core to how we scale profitably. Own Guild member retention and churn end to end. You’ll set the strategy and lead the work across product, lifecycle marketing, data/ML, and CX so members stay longer, watch more, and keep voting with us. This is a senior operator seat with clear ownership of retention KPIs for a multi-million-member subscription business.

Requirements

Expectations of Leaders at Angel Studios:

Amplify light in every action.
As the owner of your outcomes, you are empowered to break down silos and coordinate with any and all people you need in order to reach your goals.
You are ultimately responsible for achieving the outcomes while also using resources wisely - whether that be money, people, or time.
Know your customer - it might be our viewers, investors, creators, or internal Angel Teams. Ensure you understand your customer and are providing what THEY need and not just what you want to build.
You OWN the success of your team members, including hiring, onboarding, goals, performance management, raises, terminations, etc.
Hold team members accountable to their goals - help them grow and make the most of the resources they bring. Document their performance for reviews.
Create opportunities for team members to take initiative and ownership.
Give consistent and timely candid feedback with compassion - your team members need to know where they stand at all times. If you find yourself doubting a team member, address it swiftly with actionable feedback.

Essential functions

Own voluntary and involuntary churn, net retention, and related LTV metrics for the Angel Guild
Build and lead retention strategy across the full member journey: onboarding, engagement, save/cancel deflection, payment recovery, win-back, and reactivation
Partner with Product and Data Science on predictive churn models, personalization, save offers, and in-product retention experiences
Lead lifecycle programs across email, push, in-app, and other owned channels - and connect them to what members actually watch and vote on
Work with Growth, Content, and Finance on pricing, packaging, bundling, and forecast inputs tied to retention
Build and coach a high-performing retention / lifecycle team; raise the bar on experimentation and measurement
Bring proven playbooks from large subscription streamers (and adapt them to Angel’s Guild model)

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Competencies

10+ years in subscription or DTC businesses, with significant time in streaming / SVOD / paid membership platforms
Proven ownership of retention and churn at Director or VP level (or equivalent scope) - not just campaign execution
Deep experience with lifecycle CRM, predictive churn, payment recovery / involuntary churn, and cancel-save flows
Comfort operating cross-functionally with Product, Data Science, Growth, Content, and Finance
Strong analytical chops; fluent in cohort analysis, experimentation, and tying retention work to revenue
Preference for leaders who’ve scaled retention orgs at companies like Netflix, Disney/Hulu, Max, Peacock, Paramount+, Spotify, or similar subscription platforms
Mission fit: excitement for values-driven storytelling and Angel’s audience-powered model

Work environment -

When in the main office, expect a comfortable, air-conditioned work environment. Team members are issued their own desks, but the office is an open, shared space and can be fast-paced and occasionally noisy.

Physical demands -

Will need to be able to sit or stand at a desk for extended periods of time.

Position type and expected hours of work -

Regular full-time, 40 hours per week.

Travel required -

Will need to be able to travel when necessary

Preferred education and experience

Background spanning both marketing-led lifecycle and product-led retention
Familiarity with Angel, the Angel Guild, and our body of work (films, series, and other projects).

Work authorization -

Must be authorized to work in the United States.

EEO statement

At Angel Studios, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates.

Other duties

Applicants have Federal employment law rights. For more information about these protections, please review the following official posters: