Glossier is Hiring a Social Media Manager (NYC/hybrid)

DNAMAG; New York (NY); On-site; USD 82,000 - 107,000; Full time

Benefits offered by this job

Medical health insurance

401K

Equity in the form of Restricted Stock Units

Paid Time Off

Short Term and Long Term Disability leave

Job summary

DNAMAG is seeking a Social Media Manager to enhance brand presence through strategic social marketing campaigns. This role emphasizes community growth, bringing creativity to social media management, and requires strong analytical skills.

The successful candidate will actively engage with audiences across all platforms and collaborate with various teams. With responsibilities ranging from content planning to performance reporting, this is an opportunity to shape the brand's social identity.

The position is based in New York and offers a hybrid work schedule, alongside a competitive benefits package.

Qualifications

• 3-5 years of experience working in social media management.
• Strong communication skills with attention to detail.
• Customer-first mindset with a passion for creating memorable content.
• Understanding of SEO and web traffic metrics.
• Strong understanding of social media KPIs and analytical reporting.

Responsibilities

• Daily management of channel operations and content planning.
• Executing the social strategy for brand launches in collaboration with cross-functional partners.
• Driving engagement and creating strategies to grow the community.
• Developing a social dashboard with active insights for performance measurement.

Skills

Social media management

Content development

SEO understanding

Analytical skills

Communication skills

Proactive mindset

Figma

Adobe Photoshop

Canva

Video editing software

Education

3-5 years experience in social media management

Experience in the beauty industry or related sectors

Job description

Glossier is Hiring a Social Media Manager (NYC/hybrid)

Salary range: $82k - $107k yearly

Glossier is looking for a creative, community-first social media expert to support the development of ownable, best-in-class social strategy and social marketing campaigns.

This person will support the social team, reporting to the Senior Social Media Manager, and will be responsible for audience and engagement growth across all owned channels to drive brand awareness and advocacy.

About the company

Glossier is a people-powered ecosystem, brought to life by engaging online and offline experiences. In 11 years, we have built an iconic brand that goes far beyond beauty. Our brand is built on trusted emotional connection, empathy, and consistency in how we show up for people every day. We are woven into everyday moments of people’s lives, becoming part of their routines, their self-expression, and their confidence. We are defined not just by what we make, but by how we make people feel and the relationships we build over time.

3-5 years experience working in social media management and content development within the beauty industry or related sectors

Strong communication written and verbal skills and attention to detail, particularly in regards to consumer-facing content

A customer-first mindset, with a passion for creating memorable content moments; willingness to challenge "what's expected" when it comes to the brand content landscape

Understanding of SEO and web traffic metrics

Strong understanding of social media KPIs and social media analytical reporting platforms

Demonstrated ability to work across organizational teams, building cross-functional relationships and advocating for brand outcomes

Passionate self-starter, decisive and able to move with speed to implement ideas

Highly proactive, with the ability to work effectively with internal and external partners to make things happen with limited resources

Must have experience with Figma, Adobe Photoshop, Canva, Capcut or other video editing software

RESPONSIBILITIES

This will include the daily management of channel operations (content planning, calendar management, caption copywriting, analytical reporting), along with executing the social strategy for brand launches, in collaboration with cross-functional partners. The ideal candidate will be at the forefront of social trends and innovation and have a strong creative eye, as well as the ability to develop channel-by-channel goals and effectively measure success. You will play a key role in driving engagement, gathering feedback, and creating strategies to grow and strengthen our community. Additional responsibilities include:

6 Months

• The contribution of concepts and ideas for always-on content and campaigns
• Cross-channel execution with the ability to strategically plan engaging content and push innovation across channels
• Collaboration and briefing cross-functional teams and external partners on opportunities to strategically feature content across owned social
• Light touch ad hoc content creation for Tik Tok, Instagram Stories, and Instagram, as needed
• Basic social reporting that measures content performance
• Platform literacy so Glossier is able to stay on top of social media trends and identify moments for the brand to tap into

12 Months

• Development of a social dashboard with active insights to ensure we are learning and driving results
• The proactive building and maintenance of the brand's online community by fostering meaningful interactions, monitoring social media sentiment and trends, and responding promptly to relevant comments and feedback
• Cross-channel calendar management and ownership of social workstreams

The ideal candidate is willing to work from HQ at least 3 days per week to support the team. If you’re a creative thinker with a passion for beauty and social media, love shooting content, excel at making social-first graphics, and have a knack for analyzing and optimizing strategies in a collaborative environment, we’d love to hear from you!

BENEFITS

Full-time positions are eligible for a competitive compensation and benefits package that include medical health insurance, 401K, equity in the form of Restricted Stock Units, Paid Time Off, Short Term and Long Term Disability leave, and a range of other benefits.