VP, Digital Strategy & Enablement — Remote Role

Lincoln Financial; Radnor (Delaware County); On-site; USD 161,000 - 292,800; Full time

Benefits offered by this job

PTO/parental leave

401K and employee benefits

Career development opportunities

Job summary

Lincoln Financial in Radnor, PA is seeking a VP, Digital Strategy & Enablement to define and execute the digital vision across Customer Experience, Product, and Marketing, and to own the strategy and roadmaps for portals, self-service, and client applications.

You will partner with senior leaders to drive AI and automation, modernize digital platforms, and measure outcomes with VOC and analytics, building a high-performing team and delivering measurable growth and improved customer experiences.

Qualifications

• 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's)
• 12+ Years experience in digital strategy, digital product management, customer experience, marketing technology, or transformation leadership
• 5+ years of managerial, supervisory and/or demonstrated leadership experience
• Experience in strategic planning/execution
• Strong presentation skills with demonstrated ability to influence at all levels of management through clear, informed and logical discussions/presentations
• Excellent communication skills as well as ability to communicate knowledgeable and credibly with senior management and internal constituents

Responsibilities

• Define and lead the digital strategy across Customer Experience, Product, and Marketing, creating a multi-year vision and roadmap that supports business growth, customer needs, and enterprise priorities.
• Transform customer, broker, and employer experiences by designing and optimizing seamless end-to-end digital journeys across onboarding, enrollment, service, claims, renewals, and self-service capabilities.
• Drive innovation and modernization of digital platforms, web and mobile experiences, AI solutions, and automation capabilities to improve engagement, efficiency, accessibility, and speed to market.
• Partner with senior leaders across the enterprise to embed digital capabilities into products, influence strategic investments, and enhance customer and advisor experiences.
• Leverage customer insights, analytics, and Voice of the Customer (VOC) feedback to identify opportunities, prioritize improvements, and deliver measurable business and customer outcomes.
• Establish and monitor experience standards and performance metrics, driving digital adoption, customer satisfaction, operational efficiency, and continuous improvement across all digital channels.
• Lead large-scale transformation and change initiatives, optimizing processes, reducing friction, improving quality, and building scalable capabilities that support future growth.
• Build, develop, and inspire a high-performing team, fostering a culture of innovation, accountability, collaboration, and continuous learning while attracting and retaining top talent

Skills

Digital strategy

Executive leadership

Strategic planning

Stakeholder management

Presentation skills

Communication skills

Transformation leadership

Education

Bachelor's degree

Job description

Lincoln Financial in Radnor, PA is seeking a VP, Digital Strategy & Enablement to define and execute the digital vision across Customer Experience, Product, and Marketing, and to own the strategy and roadmaps for portals, self-service, and client applications.

You will partner with senior leaders to drive AI and automation, modernize digital platforms, and measure outcomes with VOC and analytics, building a high-performing team and delivering measurable growth and improved customer experiences.