Digital Experience, Senior Specialist/Specialist

RKD Group; United States; Remote; USD 65,000 - 85,000; Full time

Job summary

RKD Group is a remote-first digital marketing agency based in Dallas, TX, seeking Digital Experience, Senior Specialists and Specialists to drive high-impact results for nonprofit clients. The role blends senior client leadership with mentorship of junior staff and cross-functional teamwork to deliver strategic digital programs.

You will own day-to-day client relationships, develop roadmaps, manage budgets, and ensure timely delivery across email, CRO, digital media, and texting with measurable

Qualifications

• Bachelor's degree required in marketing, communications, or related field.
• 5–7 years of experience in digital marketing or agency account management (3–5 years for Specialist).
• Proven track record managing complex client relationships and multi-channel digital programs.
• Strong budget management, strategic planning, and presentation skills.
• Experience mentoring or leading junior team members.

Responsibilities

• Serve as senior relationship lead for assigned accounts, owning overall client satisfaction and retention.
• Proactively identify strategic opportunities, risks, and growth areas within client portfolios.
• Lead high-stakes client meetings, presentations, and strategic reviews.
• Manage escalations and navigate complex client situations with professionalism and solutions-oriented thinking.
• Lead the development of comprehensive digital strategy plans, including channel mix recommendations, audience strategies, and program roadmaps.
• Develop and manage multi-channel budgets and revenue projections with accuracy and strategic intent.
• Integrate knowledge of email, CRO, digital media (paid search, paid social, programmatic), and texting into unified, goal-aligned programs.
• Drive cross-functional collaboration with Pod Managers and internal RKD teams to ensure cohesive, timely delivery of integrated work.
• Align internal teams around client priorities and ensure clear communication of scope, timelines, and goals.
• Identify and resolve bottlenecks in the fulfillment process.
• Mentor and guide Coordinators, supporting their growth and day-to-day work.
• Provide feedback on work quality and help elevate team capabilities across the group.
• Oversee performance analysis across digital programs and translate results into client recommendations.
• Champion a test-and-learn culture, ensuring insights are documented and applied to future strategy.
• Monitor portfolio-level performance trends and alert leadership to risks or opportunities.

Skills

Digital Marketing

Account Management

Budget Management

Presentations

Mentoring

Education

Bachelor's degree in marketing, communications, or related field

Job description

Digital Experience, Senior Specialists and Specialists

A career that makes a difference!

RKD Group, a direct response marketing and advertising agency, is seeking Digital Experience, Senior Specialists and Specialists to achieve breakthrough results that make a positive impact in this world. By joining our team, you become an integral part of that mission. With our headquarters located in Dallas, Texas, RKD Group is a remote-first company that has helped hundreds of nonprofits raise billions of dollars to fulfill their missions.

The Digital Experience, Senior Specialist leads a portfolio of complex or high-priority client accounts, delivering strategic digital counsel and ensuring high-impact program results. This role combines strong client leadership with internal team management, mentorship of junior staff, and advanced analytical and strategic capabilities.

The Digital Experience, Specialist owns the day-to-day client relationship for a portfolio of accounts. This role is responsible for delivering exceptional client experiences, overseeing the execution of integrated digital programs, and managing cross-functional collaboration to ensure quality and on-time delivery. They serve as a trusted client leader and internal project leader. They develop strategy plans and program roadmaps for assigned accounts and build (and manage) account budgets, track spend and prepare financial projections.

Key Responsibilities for Sr Specialist:

• Serve as the senior relationship lead for assigned accounts, owning overall client satisfaction and retention
• Proactively identify strategic opportunities, risks, and growth areas within client portfolios
• Lead high-stakes client meetings, presentations, and strategic reviews
• Manage escalations and navigate complex client situations with professionalism and solutions-oriented thinking
• Lead the development of comprehensive digital strategy plans, including channel mix recommendations, audience strategies, and program roadmaps
• Develop and manage multi-channel budgets and revenue projections with accuracy and strategic intent
• Integrate knowledge of email, CRO, digital media (paid search, paid social, programmatic), and texting into unified, goal-aligned programs

Cross-Functional Integration

• Drive cross-functional collaboration with Pod Managers and internal RKD teams to ensure cohesive, timely delivery of integrated work
• Align internal teams around client priorities and ensure clear communication of scope, timelines, and goals
• Identify and resolve bottlenecks in the fulfillment process

Team Development

• Mentor and guide Coordinators, supporting their growth and day-to-day work
• Provide feedback on work quality and help elevate team capabilities across the group

Reporting, Analytics & Optimization

• Oversee performance analysis across digital programs and translate results into client recommendations
• Champion a test-and-learn culture, ensuring insights are documented and applied to future strategy
• Monitor portfolio-level performance trends and alert leadership to risks or opportunities

Requirements:

• Bachelor's degree in marketing, communications, or related field; advanced degree a plus
• 5-7 years of experience in digital marketing or agency account management (3-5 years for Specialist)
• Proven track record of managing complex client relationships and multi-channel digital programs
• Strong budget management, strategic planning, and presentation skills
• Experience mentoring or leading junior team members

Location: remote.

Pay Range expected for the position: $65,000 - $85,000 annually.

(RKD Group is seeking Specialists and Senior Specialists - The position level and compensation for this role will be determined based on the market location, experience, job skills, and qualifications of the candidate.)

RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits.

RKD Group is an Equal Employment Opportunity employer.

No sponsorships available for this position.