VP of Marketing & Growth: Paid Media & Analytics Leader

Robinson & Henry, P.C.

Castle Rock (CO)

Hybrid

USD 200,000 - 250,000

Full time

14 days+

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Benefits offered by this job

Leadership bonus

Insurance (medical, dental, vision)

401(k)

PTO and sick leave

Career advancement

Job summary

Robinson & Henry, P.C. seeks a VP of Marketing to own and advance the firm's marketing function. You will lead an in-house team, scale a multi-million-dollar paid media program, and craft attribution that ties every dollar to signed clients.

We value data-driven leadership with a track record in demand generation and ROI optimization. The role requires strategic vision, cross-functional collaboration, and a strong digital execution mindset.

Qualifications

Bachelor's degree in Marketing, Business, or a quantitative field; MBA or proven equivalent experience a plus
10+ years in demand-generation or performance marketing
3+ years in a senior-leadership role at a B2C company (legal, healthcare, home services, or a similar high-ticket vertical)
Ownership of an annual media and head-count budget of at least $4 million, with demonstrated success scaling revenue and lowering CPA
Fluency in full-funnel attribution architecture: UTM taxonomy, dynamic phone tracking, offline-conversion feeds, GCLID/LSA, multi-touch reporting
Hands-on mastery of Salesforce, Looker Studio/GA4, Google Ads, Meta Ads Manager, and call-tracking platforms such as CallRail
Proven ability to recruit, coach, and performance-manage cross-functional teams across creative, analytics, and operations
Experience presenting clear ROI cases to ownership and leadership
E-commerce or digital-product experience (subscription/self-service/transactional funnels) preferred but not required

Responsibilities

Own the firm's paid media program end to end (Google Ads, Meta, outside agency)
Build and maintain full-funnel attribution with UTM taxonomy and phone tracking
Develop marketing dashboards and KPIs for CAC, revenue growth, and lead velocity
Grow revenue while lowering CPA across practice areas
Lead process improvement, automation, and marketing systems optimization
Collaborate with development on landing pages, conversion, and self-service experiences
Partner with leadership on growth strategy, budget planning, and scaling the organization