VP, Digital Commerce (CPG, DTC)

CyberCoders; Marlborough (MA); On-site; USD 260,000 - 300,000; Full time

Job summary

CyberCoders seeks a VP of Digital Commerce for durable consumer goods to define and execute the enterprise digital commerce strategy across DTC and marketplace channels with deep Amazon expertise. The role owns P&L for DTC and marketplace ecosystems, drives digital shelf excellence, and aligns MarTech, product information and catalog operations to deliver a seamless omnichannel consumer journey.

You will build and lead a high-performing team of commerce, marketing, analytics and operations

Qualifications

• 10+ years of progressive leadership experience in digital commerce, eCommerce or commercial roles within Consumer Packaged Goods, preferably with durable goods experience.
• Proven expertise in the Amazon ecosystem and third-party marketplace strategies, with a track record of growing sales, improving margin and managing complex marketplace operations.
• Demonstrated success building and scaling enterprise DTC businesses, including platform selection, CRM, fulfillment and subscription models.
• Experience implementing and operating MarTech and product data ecosystems (PIM/PXM/DAM) to support catalog quality and omnichannel syndication.
• Hands-on experience with AI-enabled marketing tools, marketing automation, personalization and measurement to drive productivity and ROI.
• Experience managing media AORs and contractual frameworks (MSA, SOW), setting performance KPIs and driving agency accountability.
• Strong background in consumer insights, analytics and shopper intelligence to inform merchandising and pricing decisions.
• Track record of delivering digital shelf improvements (content, SEO, review strategy) and owning catalog execution end-to-end.
• Excellent leadership skills with experience managing cross functional teams and collaborating with supply chain, finance and legal.
• Analytical mindset with experience using data to set priorities, measure impact and drive continuous improvement.
• Bachelor’s degree required; MBA or advanced degree preferred.

Responsibilities

• Set and execute a unified digital commerce strategy for DTC and marketplace channels that drives revenue, margin and customer lifetime value for durable CPG products.
• Own the Amazon and marketplace ecosystem strategy and operations, including assortment, pricing, content, advertising, promotions and vendor/3P relationships.
• Lead enterprise DTC transformation: platform selection/optimization, subscription and CRM programs, fulfillment strategy and customer experience engineering.
• Drive digital shelf excellence through content governance, SEO for marketplaces, A+ content, review management and catalog hygiene to maximize discoverability and conversion.
• Operate and optimize the MarTech/PIM/PXM/DAM ecosystem to ensure high-quality product data, scalable catalog management and efficient syndication across channels.
• Implement AI-enabled marketing productivity tools and processes for creative optimization, media targeting, personalization and measurement to improve ROI.
• Manage media agency relationships and commercial terms (AOR, MSA, SOW), set performance KPIs, and ensure accountable delivery against ROI and business objectives.
• Use consumer insights and intelligence to shape assortment, merchandising, pricing and promotional strategies across channels and customer segments.
• Design and activate omnichannel customer journey strategies that connect wholesale, retail marketplace and DTC experiences to reduce friction and increase retention.
• Own day-to-day execution and catalog management practices, driving operational excellence, cross functional alignment and scalable processes.
• Build and lead a high performing team of commerce, marketing, analytics and operations professionals, setting clear goals, career development and cross functional collaboration.
• Partner with supply chain, analytics, legal and finance to ensure commerce initiatives are commercially viable, compliant and deliver measurable business outcomes.

Job description

VP, Digital Commerce (CPG, DTC)

Location: Dallas/Plano, El Paso, Boston, Marlborough, MA or Morristown, NJ

Salary: 260k-300k base + bonus + package

Must-have experience in enterprise-level CPG brands, MarTech, and digital commerce / DTC and be an expert with Amazon and other marketplace ecosystems.

Position Overview

VP of Digital Commerce - DTC is responsible for defining and executing the enterprise digital commerce strategy across direct-to-consumer and marketplace channels for durable consumer goods. This role will own P&L oriented growth for DTC and marketplace ecosystems (with deep Amazon expertise), drive digital shelf excellence, enable AI-powered marketing productivity, govern media agency relationships and contractual outcomes (MSA/SOW/ROI), and align MarTech, product information and catalog operations to deliver a seamless omnichannel consumer journey.

Key Responsibilities

• Set and execute a unified digital commerce strategy for DTC and marketplace channels that drives revenue, margin and customer lifetime value for durable CPG products.
• Own the Amazon and marketplace ecosystem strategy and operations, including assortment, pricing, content, advertising, promotions and vendor/3P relationships.
• Lead enterprise DTC transformation: platform selection/optimization, subscription and CRM programs, fulfillment strategy and customer experience engineering.
• Drive digital shelf excellence through content governance, SEO for marketplaces, A+ content, review management and catalog hygiene to maximize discoverability and conversion.
• Operate and optimize the MarTech/PIM/PXM/DAM ecosystem to ensure high-quality product data, scalable catalog management and efficient syndication across channels.
• Implement AI-enabled marketing productivity tools and processes for creative optimization, media targeting, personalization and measurement to improve ROI.
• Manage media agency relationships and commercial terms (AOR, MSA, SOW), set performance KPIs, and ensure accountable delivery against ROI and business objectives.
• Use consumer insights and intelligence to shape assortment, merchandising, pricing and promotional strategies across channels and customer segments.
• Design and activate omnichannel customer journey strategies that connect wholesale, retail marketplace and DTC experiences to reduce friction and increase retention.
• Own day-to-day execution and catalog management practices, driving operational excellence, cross functional alignment and scalable processes.
• Build and lead a high performing team of commerce, marketing, analytics and operations professionals, setting clear goals, career development and cross functional collaboration.
• Partner with supply chain, analytics, legal and finance to ensure commerce initiatives are commercially viable, compliant and deliver measurable business outcomes.

Qualifications

• 10+ years of progressive leadership experience in digital commerce, eCommerce or commercial roles within Consumer Packaged Goods, preferably with durable goods experience.
• Proven expertise in the Amazon ecosystem and third-party marketplace strategies, with a track record of growing sales, improving margin and managing complex marketplace operations.
• Demonstrated success building and scaling enterprise DTC businesses, including platform selection, CRM, fulfillment and subscription models.
• Experience implementing and operating MarTech and product data ecosystems (PIM/PXM/DAM) to support catalog quality and omnichannel syndication.
• Hands-on experience with AI-enabled marketing tools, marketing automation, personalization and measurement to drive productivity and ROI.
• Experience managing media AORs and contractual frameworks (MSA, SOW), setting performance KPIs and driving agency accountability.
• Strong background in consumer insights, analytics and shopper intelligence to inform merchandising and pricing decisions.
• Track record of delivering digital shelf improvements (content, SEO, review strategy) and owning catalog execution end-to-end.
• Excellent leadership skills with experience managing cross functional teams and collaborating with supply chain, finance and legal.
• Analytical mindset with experience using data to set priorities, measure impact and drive continuous improvement.
• Bachelors degree required; MBA or advanced degree preferred.