VP, Customer Data Strategist

Jobtailor; California (MO); On-site; USD 180,000 - 280,000; Full time

Job summary

Jobtailor seeks a Senior Leader to define the strategic roadmap for composable CDP and identity resolution. You will design and activate audience journeys to increase engagement and revenue per user, while overseeing the Analytics Engineering team.

Collaborate with media platforms and Legal to ensure privacy, governance, and data activation best practices. You will champion first‑party data strategies, set KPIs/ROI frameworks, and apply AI/ML to optimize decisions across the data stack, ensuring

Qualifications

• 10+ years leading and managing technical teams (analytics engineers)
• 7+ years in customer data strategy, CDP/MarTech, or marketing analytics
• 5+ years of direct people management experience
• Experience with composable CDP platforms and identity resolution concepts
• 5+ years directing data engineering on cloud data warehouses and visualization tools

Responsibilities

• Define the strategic roadmap for our composable CDP and identity resolution capabilities
• Design and activate Audience Customer Journeys to drive engagement and revenue
• Oversee our Analytics Engineering team
• Partner with data platforms and media agencies for activation
• Governance and onboarding frameworks for first‑party data

Skills

Customer Data Strategy

Composable CDP Platforms

Data Engineering on Cloud Data Wareh

First-Party Data Integration

Data Privacy Laws Compliance

Tools

Hightouch

Snowflake

DOMO

Iterable

Adobe

Job description

• Define the strategic roadmap for our composable CDP and identity resolution capabilities
• Design and activate Audience Customer Journeys that increase engagement and revenue per user
• Oversee our Analytics Engineering team
• Partner with our media agency's data platform (e.g., BLU)
• Champion first-party data as a starting point for strategy
• Act as the senior voice in strategic planning conversations
• Define the KPIs and ROI frameworks
• Apply AI and advanced analytics judgment
• Maintain a strategic view of the identity, CDP, and data activation landscape
• Enact strategies that grow AEGM's first-party data footprint
• Build governance and onboarding frameworks
• Provide periodic updates to Media Solutions on first-party data infrastructure
• Partner with Legal and Media Solutions to understand data usage rights
• Work with Legal to ensure data privacy laws (GDPR/CCPA) are strictly governed

Requirements

• At least 10 years of experience leading and managing technical teams (e.g., analytics engineers)
• At least 7 years of experience in customer data strategy, CDP/MarTech, or marketing analytics
• At least 5 years of direct people management experience
• Working knowledge of composable CDP platforms (e.g., Hightouch), identity resolution concepts (deterministic vs. probabilistic matching), and applied AI/ML
• At least 5 years of directing data engineering work on cloud data warehouses (e.g., Snowflake) and visualization tools (e.g., DOMO)
• Experience integrating first-party data strategy with activation platforms such as Iterable and Adobe

Core Competencies

Demonstrates expertise in customer data strategy, composable CDP platforms, and identity resolution while leading technical teams to drive data-driven decision-making and governance. Proficient in applying AI and advanced analytics to enhance customer engagement and revenue growth.

Highest-signal resume keywords

• Customer Data Strategy
• Composable CDP Platforms
• Data Engineering on Cloud Data Warehouses
• First-Party Data Integration
• Data Privacy Laws Compliance

ATS Optimization Keywords

Hard Skills

• Analytics Engineering
• Applied AI/ML
• Identity Resolution Concepts
• KPI Definition
• ROI Frameworks

Soft Skills

• Strategic Planning
• Team Leadership
• Collaboration

Industry Keywords

• GDPR
• CCPA
• Data Activation
• Audience Customer Journeys
• Data Governance

Tools & Technologies

• Hightouch
• Snowflake
• DOMO
• Iterable
• Adobe