VP, Creator Marketing & Partnerships

US001 Daniel J. Edelman, Inc.; New York (NY); On-site; USD 95,000 - 165,000; Full time

Benefits offered by this job

medical and dental insurance

vision

401K

life insurance

disability insurance

paid time off

travel assistance

wellness programing

Job summary

Edelman in New York is seeking a Vice President, Creator Marketing to lead strategic creator partnerships across paid, earned, and owned media and to mentor a growing team. You will shape creator strategy within integrated campaigns and work closely with the Brand team on high-impact programs.

The ideal candidate has deep knowledge of creator partnerships, strong account and project management, and a proven ability to build and maintain senior-level client relationships.

Qualifications

• 8+ years of relevant experience in marketing and/or related fields including advertising, public relations, digital/creator marketing, and media.
• 5+ years of experience working directly with creators, in creator marketing, talent management and/or at a comparable agency, executing small and large creator programs from start to finish.
• A bachelor’s degree or equivalent work experience.

Responsibilities

• Drive Edelman’s strategic vision in the cross-platform creator and digital talent space.
• Establish processes and best practices to support growth, scale, and consistency across creator programs.
• Advise clients on creator partnerships of varying scopes and deal sizes, sharing expertise in structuring programs that drive meaningful impact.
• Establish and maintain senior-level client relationships, advising on creator opportunities aligned to business and brand objectives.
• Build and maintain strong relationships with creators, talent representatives, and platform partners to ensure long-term success.
• Manage and develop team members through clear career pathing, goal setting, mentorship and ongoing feedback.
• Collaborate closely with internal teams to ensure campaign success across strategy, creative, production and account teams.
• Actively participate in account and campaign management, partnering with internal account leadership to ensure client satisfaction and program excellence.
• Contribute to agency-wide POVs and thought leadership in the creator space.
• Elevate creator integration opportunities across the agency, working cross-functionally to embed creator thinking into broader campaigns.
• Serve as a subject matter expert, proactively bringing trends, insights and cultural moments to both internal teams and client partners.
• Provide oversight, in partnership with the measurement team, of proprietary dashboards and databases used to track and measure campaigns.
• Support ongoing business growth within the portfolio through organic expansion, ideation, pitching and overall business health.

Skills

Marketing

Public relations

Digital/creator marketing

Media

Education

Bachelor's degree or equivalent work experience

Job description

Edelman in New York is seeking a Vice President, Creator Marketing to lead strategic creator partnerships across paid, earned, and owned media and to mentor a growing team. You will shape creator strategy within integrated campaigns and work closely with the Brand team on high-impact programs.

The ideal candidate has deep knowledge of creator partnerships, strong account and project management, and a proven ability to build and maintain senior-level client relationships.