VP, Creator Marketing & Partnerships

Daniel J. Edelman Holdings; New York (NY); On-site; USD 95,000 - 165,000; Full time

Job summary

Daniel J. Edelman Holdings seeks a Vice President, Creator Marketing in New York to partner with the Brand team on creator partnerships and large-scale campaigns. You will lead client engagements, supervise staff, and shape creator strategy across 360-degree programs.

The ideal candidate has deep knowledge of creator partnerships, digital media, and talent management, with strong account leadership and cross-functional collaboration skills.

Qualifications

• 8+ years of relevant experience in marketing, PR, digital/creator marketing, or media.
• 5+ years of experience working directly with creators in creator marketing or talent management.
• A bachelor's degree or equivalent work experience.

Responsibilities

• Drive Edelman’s strategic vision in the cross-platform creator and digital talent space.
• Establish processes and best practices to support growth, scale, and consistency across creator programs.
• Advise clients on creator partnerships of varying scopes and deal sizes, sharing expertise.
• Establish and maintain senior-level client relationships, advising on creator opportunities.
• Build and maintain relationships with creators, talent representatives, and platform partners.
• Manage and develop team members through career pathing, goal setting, mentorship and feedback.
• Collaborate with internal teams to ensure campaign success across strategy, creative, production and account teams.
• Participate in account and campaign management to ensure client satisfaction and program excellence.
• Contribute to agency-wide POVs and thought leadership in the creator space.
• Elevate creator integration opportunities across the agency and embed creator thinking into campaigns.
• Serve as a subject matter expert, bringing trends and insights to teams and clients.
• Provide oversight of dashboards and databases to track and measure campaigns.
• Support business growth through organic expansion, ideation, pitching and overall health.

Skills

Creator partnerships

Account management

Team leadership

Education

Bachelor's degree or equivalent work experience

Job description

Daniel J. Edelman Holdings seeks a Vice President, Creator Marketing in New York to partner with the Brand team on creator partnerships and large-scale campaigns. You will lead client engagements, supervise staff, and shape creator strategy across 360-degree programs.

The ideal candidate has deep knowledge of creator partnerships, digital media, and talent management, with strong account leadership and cross-functional collaboration skills.