Senior VP, Creator Marketing & Brand Innovation

Daniel J. Edelman Holdings in; Seattle (WA); On-site; USD 128,000 - 205,000; Full time

Benefits offered by this job

Medical and dental insurance

Vision

401K

Life insurance

Disability insurance

Paid time off

Travel assistance

Wellness programing

Job summary

Edelman seeks a Senior Vice President, Creator Marketing to lead creator strategy across consumer brands, translating culture and platform dynamics into measurable business outcomes. This role partners with our Brand team to drive equity, trust and growth through innovative creator programs.

The ideal candidate brings deep knowledge of the creator economy, talent partnerships, and regulated categories, delivering high-impact, multi-channel campaigns at scale.

Qualifications

• 10+ years of experience in marketing, advertising, PR, digital/social marketing, creator marketing, media, talent management or related fields.

Responsibilities

• Set and advance the strategic vision for creator marketing.
• Serve as a senior strategic counselor to executive-level clients.
• Lead creator strategy across a diverse portfolio of consumer-facing businesses.
• Advise clients on creator partnerships across scopes, talent tiers and deal structures.
• Establish and evolve processes, tools and best practices for creator programs.

Skills

Creator economy

Talent partnerships

Social platforms

Branded content

Integrated marketing

Strategic leadership

Executive counseling

Education

Bachelor’s degree or equivalent professional experience

Job description

Edelman seeks a Senior Vice President, Creator Marketing to lead creator strategy across consumer brands, translating culture and platform dynamics into measurable business outcomes. This role partners with our Brand team to drive equity, trust and growth through innovative creator programs.

The ideal candidate brings deep knowledge of the creator economy, talent partnerships, and regulated categories, delivering high-impact, multi-channel campaigns at scale.