VP, Creative Strategy & Brand Growth Lead

Grand Circle Travel; Boston (MA); Hybrid; USD 180,000 - 230,000; Full time

Benefits offered by this job

Health & wellness

PTO & holidays

Travel discounts

401k benefits

Professional growth

Commuter benefits

Pet insurance

Home discounts

Volunteer time off

Job summary

Grand Circle Corporation is seeking a VP, Head of Creative (Creative Director) in Boston to lead the creative function and align strategy with growth priorities. You will guide the creative organization, ensuring high-impact customer-facing work and brand governance across channels.

In this senior role, you will establish the annual vision, roadmaps, and metrics; drive acquisition, revenue growth, and engagement; and partner with Brand Marketing, DCX, Analytics, Finance, and leadership.

Qualifications

• 10 years’ experience leading and building teams in Creative.
• Senior creative leadership capability aligned to growth priorities.
• Strong brand stewardship and creative quality leadership across channels.
• Experience leading high-performing creative teams, with org design and workload planning.
• Cross-functional partnership with testing, innovation, and governance capabilities.

Responsibilities

• Lead creative strategies supporting acquisition, revenue growth, brand positioning, and key business priorities.
• Establish the annual creative vision, roadmap, planning framework, and performance scorecard.
• Champion creative quality and maintain brand standards across channels.
• Use audience insights, testing, and emerging channels to improve engagement and conversion.
• Build and lead a high-performing creative organization with scalable resources.
• Improve operating models, review processes, prioritization, and planning.
• Partner with Brand Marketing, DCX, NCA/Digital Marketing, Finance, Analytics, and leadership.

Skills

Leadership

Brand stewardship

Cross-functional partnership

Talent development

Performance measurement

Job description

Grand Circle Corporation is seeking a VP, Head of Creative (Creative Director) in Boston to lead the creative function and align strategy with growth priorities. You will guide the creative organization, ensuring high-impact customer-facing work and brand governance across channels.

In this senior role, you will establish the annual vision, roadmaps, and metrics; drive acquisition, revenue growth, and engagement; and partner with Brand Marketing, DCX, Analytics, Finance, and leadership.