VP, Corporate Social & Influencer Strategy

Weber Shandwick; Washington (District of Columbia); On-site; USD 119,000 - 155,000; Full time

Job summary

Weber Shandwick, a leading global PR agency, seeks a Vice President of Corporate Social + Influencer Strategy to lead social, digital, and influencer work for corporate, public affairs, and regulated clients in Washington, DC. You’ll shape strategies across executive visibility, employee advocacy, and creator partnerships, guiding teams through complex client dynamics and fast-moving conversations.

The role requires a seasoned strategist with deep expertise in corporate social strategy,

Qualifications

• 10–12+ years of experience in corporate communications, public affairs, social strategy, digital PR, or integrated communications, with agency or in‑house leadership experience.
• Demonstrated experience providing senior‑level counsel to clients or executives in complex, high‑stakes, regulated, or similarly nuanced environments.
• Deep understanding of the social and digital ecosystem, with a strong point of view on how platforms, creators, communities, executives, and employees shape corporate reputation.
• Proven ability to lead large, integrated programs across multiple workstreams, disciplines, stakeholders, and approval processes.
• Significant experience with executive social strategy and thought leadership, particularly on LinkedIn.
• Experience designing and operating employee advocacy or employee creator programs, including governance, legal, compliance, training, and measurement.
• Strong influencer and creator strategy expertise, with sound judgment about when creator partnerships strengthen a corporate objective and when they introduce unnecessary risk.
• Working fluency across major social platforms, influencer and employee advocacy platforms, social listening, analytics, reporting, and client‑ready presentation tools.
• Experience collaborating across corporate, public affairs, earned media, creative, paid, analytics, and legal/compliance teams.
• Strong business acumen, including experience with scopes, budgets, resource planning, and organic growth.
• Exceptional storytelling and presentation skills, with the ability to turn complex ideas into clear, compelling strategy.
• A people leader who develops talent, builds trust, raises the quality of the work, and knows the difference between delegation and development.

Responsibilities

• Serve as a senior strategic lead and trusted advisor across key client relationships, providing counsel on social, digital, and influencer strategy in corporate, public affairs, crisis, and regulated environments.
• Lead integrated, insight‑driven strategies across owned social, executive visibility, employee advocacy, creator partnerships, earned amplification, and measurement.
• Guide clients and internal teams through moments where cultural relevance, reputational risk, legal review, and stakeholder expectations all need to be managed at once.
• Build and oversee executive social programs, including LinkedIn strategy, voice development, content planning, governance, and measurement.
• Architect employee advocacy and employee creator programs, including training, guardrails, content systems, approvals, measurement, and risk mitigation.
• Shape influencer and creator strategies for corporate objectives, overseeing identification, vetting, contracting, content development, disclosure, compliance partnership, performance evaluation, and optimization.
• Lead social strategy in crisis and issues environments, partnering with crisis, public affairs, earned, legal, and analytics teams to anticipate risk and support clear decision‑making.
• Translate research, listening, data, and cultural intelligence into actionable recommendations, compelling briefs, and persuasive client‑ready narratives.
• Partner across creative, earned, paid, analytics, public affairs, crisis, and legal/compliance teams to deliver integrated programs with a high standard of execution.
• Act as a senior escalation point, navigating complex client dynamics, aligning multiple stakeholders, and keeping teams moving with confidence.
• Lead, mentor, and inspire multidisciplinary teams, fostering collaboration, accountability, and growth.
• Support financial management, including scope development, staffing, resource allocation, and delivery against budget.
• Drive organic growth and contribute to new business, pitch strategy, thought leadership, and practice development.

Skills

Executive social strategy

Influencer strategy

Crisis/Issues management

Thought leadership

Cross-functional leadership

Client counseling

Executive visibility

LinkedIn strategy

Employee advocacy

Content planning

Governance & compliance

Tools

LinkedIn

Social listening tools

Measurement & analytics

Job description

Weber Shandwick, a leading global PR agency, seeks a Vice President of Corporate Social + Influencer Strategy to lead social, digital, and influencer work for corporate, public affairs, and regulated clients in Washington, DC. You’ll shape strategies across executive visibility, employee advocacy, and creator partnerships, guiding teams through complex client dynamics and fast-moving conversations.

The role requires a seasoned strategist with deep expertise in corporate social strategy,