VP, CONSUMER STRATEGIST

Acxiom; Bentonville (AR); On-site; USD 180,000 - 260,000; Full time

Job summary

Acxiom seeks a VP, Consumer Strategist based in Bentonville, AR, to shape revenue growth for Walmart and its partner brands. This senior contributor leads cross-functional efforts, translating business priorities into data-driven solution strategies and advancing opportunities toward closed revenue.

You will partner with the Client Partner, dive deep into Acxiom and Walmart data ecosystems, and guide solution design with engineering and delivery teams to deliver measurable value.

Qualifications

• Eight to twelve years in strategic accounts, solution selling, or client strategy.
• Bachelor's Degree or equivalent work experience.
• Technical background with data platforms, identity, analytics, or activation technology.

Responsibilities

• Support the Client Partner by building relationships with Walmart and brand partners as a trusted advisor.
• Identify and prioritize revenue opportunities across the Walmart account.
• Develop tailored solution strategies connecting Acxiom's capabilities to business needs.
• Build fluency in Acxiom's and Walmart's data/tech ecosystems and collaborate with engineering/delivery teams.

Skills

Strategic accounts

Solution selling

Executive communication

Retail industry knowledge

Financial acumen

Willingness to travel

Education

Bachelor's Degree or equivalent

Job description

About the VP, Consumer Strategist

The VP, Consumer Strategist is a strategic, revenue focused role dedicated to growing and advancing Acxiom's presence inside Walmart’s brands and across the consumer brands that sell through Walmart's ecosystem. Based in Bentonville, this individual supports the Client Partner on the account, translating Walmart's business priorities and the needs of its supplier partners into Acxiom solution strategies that drive new revenue and deepen the relationship over time.

This role blends solution selling with account strategy. The Consumer Strategist supports the Client Partner by identifying where Acxiom's data, identity, and partner capabilities can solve real problems for Walmart and the consumer brands that depend on its ecosystem, then builds the business case, shapes the pitch, and helps advance opportunities toward closed revenue in partnership with the Client Partner.

Success in this role means being seen by Walmart and its brand partners as a trusted strategic resource, not just a vendor contact. This is a senior leadership role, but it is not a hands-off one. The role is an independent contributor that leans and depends strongly on partnership with the client leaders and other internal Acxiom teams. The Consumer Strategist is expected to get close to the details, building a real, working understanding of both Acxiom's and Walmart's data and technology ecosystems over time. That depth is what allows this person to manage and influence the solution build alongside technical and delivery teams, not just hand off a deal and hope it gets built well.

Location

Location: Bentonville, Arkansas (on site at Walmart’s headquarters) Based in or willing to relocate to the Bentonville, Arkansas area, with the ability to work on site with the Walmart account team as needed. Primary Location City/State: Customer Site - Bentonville, Arkansas Additional Locations (if applicable).

Competencies

• Solution Selling: Support the Client Partner in identifying, shaping, and advancing revenue opportunities by matching Acxiom's data, identity, and partner capabilities to real business problems at Walmart and its consumer brand partners.
• Account Strategy: Contribute to the Client Partner's long term strategic roadmap for the Walmart account, prioritizing where Acxiom can create the most value and the strongest path to revenue.
• Client Relationship Building: Develop trusted, senior level relationships with Walmart and with the consumer brands that sell through its ecosystem, serving as a go to strategic resource rather than a transactional contact while reinforcing the Client Partner as the owner of the overall account relationship. This is the top priority of the role.
• Technical Depth and Hands On Solutioning: Build a genuine, working understanding of Acxiom's and Walmart's data and technology ecosystems, and use that understanding to collaborate directly with technical and delivery teams, manage the solution build, and influence how it comes together.
• Cross Functional Collaboration: Partner with Acxiom Client Partner, product, and delivery teams to shape proposals, pricing, and delivery models that can be executed with confidence.
• Commerce Strategy: Understand how retailers, marketplaces, and consumer brands use commerce signals, shopper behavior, and transaction data to drive growth across acquisition, retention, loyalty, and omnichannel engagement.
• Retail Media Expertise: Bring fluency in retail media networks, closed loop measurement, audience activation, supplier funded media, and the ways brands use retailer platforms to connect media investment to shopper outcomes.
• Data Monetization: Identify opportunities to turn first party data, identity assets, analytics, and partner data collaborations into commercially viable solutions that create value for Walmart, its brand partners, and Acxiom.
• Category and Market Insight: Stay current on Walmart's strategic priorities, the retail media landscape, and the broader consumer and retail industry to keep Acxiom's approach relevant and differentiated.

Duties and Responsibilities

• Support the Client Partner by building and maintaining relationships with key stakeholders at Walmart and with consumer brands that sell through Walmart, functioning as a trusted advisor to their business goals.
• Help the Client Partner identify and prioritize revenue opportunities across the Walmart account, including both direct Walmart initiatives and opportunities with brands selling through its ecosystem.
• Develop tailored solution strategies that connect Acxiom's capabilities to Walmart's and its brand partners' most pressing business needs.
• Build real fluency in Acxiom's and Walmart's underlying data and technology ecosystems, learning both in depth rather than staying at a surface level understanding.
• Work hands on with technical, product, and delivery teams to manage and influence how solutions are actually built, making sure what gets sold can be delivered well.
• Partner with Acxiom sales, product, and delivery teams to build proposals, pricing, and delivery models that can be executed with confidence once a deal closes.
• Build the business case and return on investment narrative that supports each pitch, working alongside Strategic Advancement and other internal partners as needed.
• Support client engagements such as business reviews, deal pursuits, and other strategic forums for the account in partnership with the Client Partner.
• Provide client driven feedback to inform Acxiom's product and solution roadmap.
• Deliver high impact presentations and narratives that clearly communicate Acxiom's differentiators and value to Walmart and its brand partners.

Qualifications

• Eight (8) to twelve (12) years of experience in strategic accounts, solution selling, or client strategy, ideally within retail, consumer packaged goods, or adjacent data and martech industries.
• Bachelor's Degree and/or equivalent work experience.
• A genuine technical background, such as experience with data platforms, identity, analytics, or activation technology, with the ability to go deep with engineering and delivery teams.
• Relationship is the top priority in this role, but it has to be built on real technical credibility.
• Based in or willing to relocate to the Bentonville, Arkansas area, with the ability to work on site with the Walmart account team as needed.
• Demonstrated success translating client needs into scalable, revenue generating solutions, and staying involved enough to help manage and influence how those solutions get built.
• Experience navigating large, matrixed retail organizations and the ecosystem of brands and partners that surround them.
• Familiarity with Walmart's retail media and data ecosystem, such as Walmart Connect, Luminate, and Walmart DSP, is a plus though not required. This person will be expected to learn Walmart's specific ecosystem in depth on the job.
• Strong executive communication skills, with the ability to build and deliver compelling client facing narratives around value and return on investment.
• Comfortable operating independently and owning the strategic workstreams they lead in support of the Client Partner's overall account ownership, while also willing to roll up sleeves on the technical and implementation details when needed.
• Strategic thinker with a bias toward action, able to move between big picture account strategy and the tactical details of a specific pitch or build.
• Strong critical thinking, financial acumen, and writing skills.
• Ability to travel as needed to support client engagements and internal planning.

Equal Opportunity Statement

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

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Company Overview

We are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we’ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business. We’re one of the marketing industry’s most experienced, respected and forward-thinking leaders. For nearly fifty years, we’ve helped the world’s best marketers understand their customers so that they can reach people with relevance rather than randomness.

Values

At Acxiom, our values begin with our associates, who are the single most important driver of our success. We’re looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise – to our clients and to our associates – and define our company culture.

Contact

If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049.