VP, Commercial - Trading Card Games

Fanatics Collectibles; Seattle (WA); On-site; USD 250,000 - 450,000; Full time

Job summary

Fanatics Collectibles seeks a Vice President, Commercial to lead the global commercial strategy for its TCG franchises. You will build and scale the commercial organization, establish partnerships, licensing, and distribution programs, and drive GTM launches across physical, digital, and experiential channels.

The role focuses on growing fan engagement, expanding into new markets, and leveraging the Fanatics ecosystem to create enduring global franchises.

Qualifications

• 12+ years of experience in gaming, trading cards, collectibles, licensing, entertainment, or related industries.
• Proven track record of building and scaling commercial businesses or product ecosystems.
• Strong experience in partnerships, licensing, distribution, or commercial strategy.
• Deep understanding of gaming, hobby retail, or fandom-driven markets.
• Experience leading cross-functional teams in high-growth environments.
• Strategic thinking with the ability to execute at scale.

Responsibilities

• Own global commercial strategy for Fanatics TCG franchises.
• Develop revenue models for physical, digital, and experiential channels.
• Translate product roadmaps into scalable businesses with studio leadership.
• Build and lead the commercial organization (partnerships, licensing, distribution, retail).
• Drive go-to-market planning for major launches and franchise initiatives.
• Develop global distribution, retail, and market expansion strategies.
• Foster ecosystem growth through events and community programs.

Skills

Gaming industry leadership

Commercial strategy

Partnerships & licensing

Cross-functional leadership

Distribution & retail strategy

Job description

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

JOB PURPOSE

Fanatics Collectibles is building the future of trading card games. The Fanatics TCG studio is focused on creating the next generation of global trading card game franchises — combining compelling intellectual property, innovative gameplay, premium collectible objects, and deeply engaged communities. Our ambition is to build TCG ecosystems that reach millions of players and collectors worldwide and grow into multi-billion-dollar entertainment businesses.

We are seeking a Vice President, Commercial to lead the commercial strategy and business development for Fanatics TCG. This leader will be responsible for building and scaling the commercial infrastructure behind our games and IP — including distribution, retail strategy, and ecosystem growth. This role will partner closely with studio and sales/commercial leadership across product, design, marketing, and community to translate creative vision into successful global franchises.

The ideal candidate combines deep commercial experience in gaming, collectibles, or entertainment with a strong strategic mindset and the ability to scale new businesses.

WHAT YOU’LL DO

• Own Commercial Strategy for the TCG Studio
  • Define and lead the global commercial strategy for Fanatics TCG franchises.
  • Develop revenue models that support long-term franchise growth across physical, digital, and experiential channels.
  • Partner with studio leadership to translate product roadmaps into scalable businesses.
• Build and Lead the Commercial Organization
  • Build and lead the commercial team for the TCG studio, including functions such as partnerships, licensing, distribution strategy, and retail programs.
  • Establish the processes, partnerships, and infrastructure required to support global growth.
  • Work cross-functionally across Fanatics Collectibles and the broader Fanatics ecosystem.
• Distribution, Retail & Market Expansion
  • Develop global strategies across hobby retail, mass retail, direct-to-consumer, and international distribution.
  • Partner with Fanatics sales and commerce teams to optimize product launches and channel strategy.
  • Identify opportunities to expand the reach of TCG franchises into new markets and regions.
• Go-To-Market Leadership
  • Oversee commercial planning for major product launches and franchise initiatives.
  • Partner with marketing and product teams to deliver cohesive global launch strategies.
  • Leverage data and market insights to refine pricing, packaging, and product strategies.
• Ecosystem & Community Growth
  • Support the development of thriving player and collector communities through events, organized play, and community programs.
  • Identify commercial opportunities that strengthen long-term engagement and retention.
  • Help build sustainable franchise ecosystems that grow over time.

WHAT YOU BRING

Qualifications

• 12+ years of experience in gaming, trading cards, collectibles, licensing, entertainment, or related industries.
• Proven track record of building and scaling commercial businesses or product ecosystems.
• Strong experience in partnerships, licensing, distribution, or commercial strategy.
• Deep understanding of gaming, hobby retail, or fandom-driven markets.
• Experience leading cross-functional teams and operating in high-growth environments.
• Strong strategic thinking combined with the ability to execute at scale.

Preferred Qualifications

• Experience working with trading card games, tabletop games, or digital gaming ecosystems.
• Experience launching or scaling global consumer franchises.
• Familiarity with community-driven or live service product ecosystems.

WHY JOIN FANATICS TCG

Fanatics Collectibles is building the future of fandom. The Fanatics TCG studio represents a rare opportunity to help create entirely new trading card game universes — backed by the scale, infrastructure, and reach of the Fanatics ecosystem.

As Vice President, Commercial, you will play a central role in building the commercial engine behind the next generation of global TCG franchises.

If you’re excited about shaping the future of trading card games and helping build enduring entertainment ecosystems, we’d love to hear from you.

The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.For information about our benefits, please visit https://benefitsatfanatics.com/

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Fanatics Collectibles’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.