VP, Business Development - Skilled Nursing Growth

HireCare Services; Boston (MA); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Competitive compensation

Bonus opportunities

Comprehensive benefits

Leadership role

Strategic influence

Supportive leadership team

Job summary

HireCare Services – Massachusetts is seeking a Vice President of Business Development to lead census growth and strategic partnerships across multiple skilled nursing facilities in the Boston area. You will direct admissions, marketing, referrals, and market expansion initiatives as a senior executive.

Your leadership will shape occupancy strategies, hospital relationships, and long-term company growth, with performance-based incentives and a comprehensive benefits package.

Qualifications

• Bachelor's degree in business, healthcare administration, marketing, or related field preferred.
• Minimum of 5 years in business development, admissions, marketing, or census-growth in skilled nursing or related healthcare.
• Multi-facility or regional leadership experience strongly preferred.
• Strong understanding of admissions processes, hospital referral networks, and competitive healthcare markets.

Responsibilities

• Oversee admissions, marketing, and census development strategies across all facilities.
• Develop and implement business development plans for each facility.
• Set measurable census, referral, conversion, and occupancy goals.
• Lead admissions and marketing teams to ensure performance.
• Analyze referral patterns, market conditions, competitors, hospital relationships, and census trends.
• Identify new opportunities to grow short-term rehab and long-term care admissions.

Education

Bachelor's degree in business/healthcare administration/marketing or related field

Job description

HireCare Services – Massachusetts is seeking a Vice President of Business Development to lead census growth and strategic partnerships across multiple skilled nursing facilities in the Boston area. You will direct admissions, marketing, referrals, and market expansion initiatives as a senior executive.

Your leadership will shape occupancy strategies, hospital relationships, and long-term company growth, with performance-based incentives and a comprehensive benefits package.